Special Courses

Training Course: Managing Identity, Reputation, and Developing Organizational Communication Strategies


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SC235238

25 - 29 May 2025

Istanbul (Turkey)

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost : 5775 € Euro

Introduction

The main objective of this training course is to provide a comprehensive and in-depth understanding of organizational communication strategies and the management of identity and reputation in an environment characterized by sustained change. This course will provide participants with methods and concepts to understand how to develop communication strategies within the organization and manage its reputation effectively.

Objectives

  • Understand the importance of organizational communication in a changing environment.

  • Acquire skills in stakeholder relationship management and enhancing effective communication.

  • Develop the ability to define the organization's identity, understand its importance, and manage its reputation.

  • Align identity and reputation to achieve organizational goals.

  • Develop effective strategies for organizational communication.

  • Link organizational communication strategies with strategic planning processes.

  • Understand the global aspects of institutional communication and its impact.

  • Deal with cultural aspects when interacting with the audience.

  • Identify challenges and opportunities in the new media landscape.

Target Audience:

  • Marketing and communications managers in organizations.

  • Public relations and media managers.

  • Internal and external communication specialists.

  • Anyone looking to enhance their skills in organizational communication and identity and reputation management.

Outlines:

Day 1

  • Understanding organizational communication in a changing environment.

  • Challenges faced by organizations in communicating with the public.

  • Stakeholder management and communication enhancement.

Day 2

  • Defining the organization's identity.

  • Understanding the concept of organizational identity, how to define it clearly.

  • The importance of the organization's identity and reputation.

  • Aligning identity and reputation.

Day 3

  • Developing  organizational communication strategies.

  • Organizational communication strategy and strategic planning.

  • Global aspects of organizational communication and the application of best practices.

Day 4

  • The new media landscape: Challenges and opportunities.

  • Cultural aspects among the audience.

  • Planning and executing communication programs and campaigns.

Day 5

  • Research, measurement, and evaluation.

  • Measuring the organization's reputation.

  • Theories on measuring the effects of communication.

Special Courses

Training Course: Managing Identity, Reputation, and Developing Organizational Communication Strategies


Register Now
Quick Inquiry
Discount Group Download Brochure (38)

SC235238

25 - 29 May 2025

Istanbul (Turkey) - DoubleTree by Hilton Istanbul Esentepe

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost: 5775 € Euro


  About Istanbul

Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.


  Things to do and places to visit in Istanbul

Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.

On a city break in Istanbul be sure to:

  • Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
  • Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
  • Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
  • Walk through the Basilica Cistern, an underground marvel built in the 4th century.
  • Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
  • Go shopping for exotic products and Turkish delights in the Spice Bazaar.
  • Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
  • Taste the diversity and flavor of Turkish cuisine.
  • Admire panoramas of the city from the Galata Tower.
  • Walk through Taksim Square, the city's dynamic square that never sleeps.
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