Special Courses

Training Course: Managing Identity, Reputation, and Developing Organizational Communication Strategies


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SC235238

12 - 16 Jan 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3575 € Euro

Introduction:

The main objective of this training course is to provide a comprehensive and in-depth understanding of organizational communication strategies and the management of identity and reputation in an environment characterized by sustained change. This course will provide participants with methods and concepts to understand how to develop communication strategies within the organization and manage its reputation effectively.

Course Objectives

  • Understand the importance of organizational communication in a changing environment.

  • Acquire skills in stakeholder relationship management and enhancing effective communication.

  • Develop the ability to define the organization's identity, understand its importance, and manage its reputation.

  • Align identity and reputation to achieve organizational goals.

  • Develop effective strategies for organizational communication.

  • Link organizational communication strategies with strategic planning processes.

  • Understand the global aspects of institutional communication and its impact.

  • Deal with cultural aspects when interacting with the audience.

  • Identify challenges and opportunities in the new media landscape.

Target Audience:

  • Marketing and communications managers in organizations.

  • Public relations and media managers.

  • Internal and external communication specialists.

  • Anyone looking to enhance their skills in organizational communication and identity and reputation management.

Outlines:

Day 1

  • Understanding organizational communication in a changing environment.

  • Challenges faced by organizations in communicating with the public.

  • Stakeholder management and communication enhancement.

Day 2

  • Defining the organization's identity.

  • Understanding the concept of organizational identity, how to define it clearly.

  • The importance of the organization's identity and reputation.

  • Aligning identity and reputation.

Day 3

  • Developing  organizational communication strategies.

  • Organizational communication strategy and strategic planning.

  • Global aspects of organizational communication and the application of best practices.

Day 4

  • The new media landscape: Challenges and opportunities.

  • Cultural aspects among the audience.

  • Planning and executing communication programs and campaigns.

Day 5

  • Research, measurement, and evaluation.

  • Measuring the organization's reputation.

  • Theories on measuring the effects of communication.

Special Courses

Training Course: Managing Identity, Reputation, and Developing Organizational Communication Strategies


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

SC235238

12 - 16 Jan 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3575 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
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