Sales & Marketing

Training Course: ISM-Endorsed Certified Sales Manager


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SM236189

30 Nov - 4 Dec 2025

Dubai (UAE)

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost : 4500 € Euro

Introduction:

In today’s competitive marketplace, effective sales management is a critical factor in driving business growth and achieving organizational success. The role of the Sales Manager has evolved from simply supervising sales teams to being a strategic leader who builds high-performing teams, drives revenue, and aligns sales operations with business objectives.

This ISM-Endorsed Certified Sales Manager program is designed to provide participants with the knowledge, tools, and techniques necessary to lead successful sales teams, implement strategic sales plans, and foster long-term client relationships. Through practical applications, group exercises, and real-world case studies, participants will develop the leadership, coaching, and analytical skills required to excel in modern sales management.

Objectives:

By the end of the program, participants will be able to:

  • Understand the strategic role of a Sales Manager and align sales goals with business strategy.

  • Build and manage high-performance sales teams using modern leadership techniques.

  • Develop and implement effective sales plans, targets, and KPIs.

  • Analyze sales performance and use data-driven insights for continuous improvement.

  • Coach, motivate, and retain top sales talent.

  • Lead customer-centric strategies to improve client satisfaction and loyalty.

Target Audience:

This program is ideal for:

  • Sales Managers and Supervisors

  • Team Leaders in Sales or Business Development

  • Aspiring Sales Managers and Senior Sales Professionals

  • Regional or Area Sales Managers

  • Professionals seeking ISM-endorsed sales leadership credentials

Course Methodology:

The program uses a combination of interactive lectures, practical exercises, group discussions, role-playing, and case studies to reinforce key concepts. Real-world applications and performance analysis tools will be introduced to ensure hands-on learning.

Outlines:

Day 1:

The Role of the Modern Sales Manager

  • Understanding the strategic function of sales management

  • Transitioning from top salesperson to sales leader

  • Characteristics of successful sales managers

  • Defining sales goals, targets, and KPIs

  • Aligning sales operations with organizational strategy

Day 2:

Building and Leading High-Performance Sales Teams

  • Recruitment and selection of top sales talent

  • Onboarding and training strategies

  • Team dynamics and motivation

  • Leadership styles and when to apply them

  • Managing performance and accountability

Day 3:

Sales Planning and Performance Management

  • Developing effective sales plans and territory strategies

  • Sales forecasting and budgeting

  • Pipeline management and CRM optimization

  • Data-driven decision making and reporting

  • Analyzing team and individual performance

Day 4:

Coaching, Motivation, and Retention

  • The art of sales coaching and feedback

  • Motivational strategies and incentive structures

  • Identifying and managing underperformance

  • Building a culture of recognition and excellence

  • Talent retention and succession planning

Day 5:

Customer-Centric Sales Leadership

  • Shifting toward consultative selling and value creation

  • Leading customer relationship strategies

  • Handling objections, negotiations, and key accounts

  • Long-term client development and loyalty programs

  • Final assessment, action planning, and certification briefing

Sales & Marketing

Training Course: ISM-Endorsed Certified Sales Manager


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236189

30 Nov - 4 Dec 2025

Dubai (UAE) - Residence Inn by Marriott Sheikh Zayed Road, Dubai

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost: 4500 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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