Personal Skills

Training Course: Internal Communications Masterclass


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PS1024

13 - 17 Jan 2025

Paris (France)

Cost : 5250 € Euro

Introduction

Effective internal communications help colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organization’s goals.

Organizations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organizations and should be nurtured as a powerful tool for recommendations and referrals.

A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.

This course shows how to develop a dynamic corporate culture, how to manage change, and how to bring the best out of the people with whom you work.

Course Objectives of Internal Communications Masterclass

Attendance to this unique program will provide the delegates with a complete understanding of the link between leadership and organizational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.

Upon completion of the program, participants will be able to:

  • Understand how workplace culture is developed, how to develop it and how to put a value on it
  • Understand the communication tools needed to create a “can do” attitude among colleagues
  • Generate a universal willingness for the company or organization to succeed, especially by generating new ideas
  • Provide better customer focus and service
  • Develop tools and techniques for identifying resistance to change and managing it

Course Process of Internal Communications Masterclass

This program is illustrated throughout with practical examples. It concentrates on insight, strategy, planning, practitioner skills, tools, and techniques for inspiring others.

Course Outlines of Internal Communications Masterclass

Day One

Assessing an Organisation’s Culture

  • The role of internal communications
  • Identifying an organization’s culture – definitions and models
  • Building a shared vision
  • The internal communications audit
  • Who sets the culture?
  • Objective setting
  • Personal presentation exercise

Day Two

Understanding the Needs of Individuals

  • Internal communications strategy
  • The relationship between Human Resources and Public Relations
  • Resistance to change
  • Understanding how individuals are affected by a change
  • The role of managers in internal communications programs
  • Personal presentation exercise

Day Three

Using the Full Range of Communications Tools

  • The tools for communication: from the notice board to Twitter
  • Evaluation: how to measure success
  • Internal communications action plan
  • The power of brands
  • Personal presentation exercise

Day Four

How to React in a Crisis

  • Managing internal communications in a crisis
  • Choosing your crisis team
  • The importance of leaders being visible
  • Be honest and tell your colleagues first
  • Personal presentation exercise

Day Five

Maintaining and Enhancing Performance Levels

  • Comprehensive performance assessment
  • Boosting low morale
  • Recognizing achievement
  • Analysis of successful internal communications strategies
  • How government and top companies manage messages
  • Personal presentation exercise

 

Personal Skills

Training Course: Internal Communications Masterclass


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

PS1024

13 - 17 Jan 2025

Paris (France) -

Cost: 5250 € Euro


  About Paris

Lying on the River Seine, Paris is commonly referred to as the city for lovers, but it's actually a fantastic place for anyone to visit and explore. It's full of history, art, literature and amazing architecture for starters, but is also well known as being home to high fashion, which makes it a popular shopping destination. Visitors to the French Capital will find both high-end designer stores and quirky boutiques. The attractions of Paris range for art museums to shopping to simply taking a walk and soaking up the atmosphere. To top it all off, Paris has plenty of superb food and drink, in case there weren't already enough reasons to travel to Paris.


  Things to do and places to visit in Paris

Anyone who travels to Paris is in for a treat, as it is a beautiful city full of atmosphere. Many of Paris' attractions are world-famous, but it's also a city where you can find hidden gems. Taking a flight to Paris for a short visit is really like visiting a number of different cities, as all of its neighbourhoods, or arrondissements, have their own distinct character. Examples include the medieval Latin Quarter and the bohemian Marais. Each and every one is worth exploring.

Great things to do in Paris include:

  • Checking out the views from the top of the Eiffel Tower.
  • Seeing renowned masterpieces, including the Mona Lisa in the Louvre.
  • Taking a tour of the impressive, albeit slightly creepy, Paris Catacombs.
  • Marvelling at the beautiful Notre Dame Cathedral.
  • Browsing the designer stores around the Champs-Elysees.
  • Munching snails in one of the city's haute cuisine eateries.
  • Visiting the graves of luminaries including Oscar Wilde and Jim Morrison at Pere Lachaise Cemetery.
  • Admiring the imposing Arc de Triomphe.
  • Wandering around the boutiques of the Marais district.
  • Watching the famous Paris St-Germain football team play.
  • Taking in the Impressionist art at the Musee D'Orsay.
  • Watching the world go by from a cafe terrace.
  • Visiting the distinctive Centre Georges Pompidou.
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