Introduction
Effective internal communications help colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organization’s goals.
Organizations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organizations and should be nurtured as a powerful tool for recommendations and referrals.
A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.
This course shows how to develop a dynamic corporate culture, how to manage change, and how to bring the best out of the people with whom you work.
Course Objectives of Internal Communications Masterclass
Attendance to this unique program will provide the delegates with a complete understanding of the link between leadership and organizational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.
Upon completion of the program, participants will be able to:
- Understand how workplace culture is developed, how to develop it and how to put a value on it
- Understand the communication tools needed to create a “can do” attitude among colleagues
- Generate a universal willingness for the company or organization to succeed, especially by generating new ideas
- Provide better customer focus and service
- Develop tools and techniques for identifying resistance to change and managing it
Course Process of Internal Communications Masterclass
This program is illustrated throughout with practical examples. It concentrates on insight, strategy, planning, practitioner skills, tools, and techniques for inspiring others.
Course Outlines of Internal Communications Masterclass
Day One
Assessing an Organisation’s Culture
- The role of internal communications
- Identifying an organization’s culture – definitions and models
- Building a shared vision
- The internal communications audit
- Who sets the culture?
- Objective setting
- Personal presentation exercise
Day Two
Understanding the Needs of Individuals
- Internal communications strategy
- The relationship between Human Resources and Public Relations
- Resistance to change
- Understanding how individuals are affected by a change
- The role of managers in internal communications programs
- Personal presentation exercise
Day Three
Using the Full Range of Communications Tools
- The tools for communication: from the notice board to Twitter
- Evaluation: how to measure success
- Internal communications action plan
- The power of brands
- Personal presentation exercise
Day Four
How to React in a Crisis
- Managing internal communications in a crisis
- Choosing your crisis team
- The importance of leaders being visible
- Be honest and tell your colleagues first
- Personal presentation exercise
Day Five
Maintaining and Enhancing Performance Levels
- Comprehensive performance assessment
- Boosting low morale
- Recognizing achievement
- Analysis of successful internal communications strategies
- How government and top companies manage messages
- Personal presentation exercise
About Barcelona
Barcelona, the main city of Catalonia on Spain's east coast, is known for its fantastic weather and proud local culture. It is also Spain's second largest city and has all the cosmopolitan trappings you would expect. Among Barcelona's many attractions are the delicious seafood, stunning architecture and vibrant atmosphere. It began life as a Roman city and has remained important ever since. Today, it is a buzzing city offering more than enough reasons to look for flights to Barcelona. Between UNESCO World Heritage Sites, famous sports teams plus great food, there's no shortage of ways to amuse oneself.
Things to do and places to visit in Barcelona
Barcelona really does have something for everyone. The attractions of Barcelona include beautiful beaches to relax on, almost endless historical locations to explore, all the shops you could ever wish for, one of the world's most admired football clubs and world-class eateries - you may never want to leave. Luckily, with so much to do the city's compactness makes it easy to explore. Simply wandering through the streets is a great way to soak up the atmosphere.
Just some of the great things to do in Barcelona include:
- Marvel at Gaudi's masterwork, the Sagrada Familia.
- Sample the wide range of tapas in Barcelona's bars.
- See the somewhat surreal architecture of Antoni Gaudi.
- Wander through Park Guell, which offers great views over the city and out to sea.
- See the Cubist master’s early work in the Picasso Museum.
- Get lost in the winding streets of the Gothic Quarter, known locally as the Barri Gotic.
- Browse the upmarket shops along the Passeig de Gracia.
- Soak up the tranquil atmosphere in the Cathedral of the Sea.
- Watch the silky skills of FC Barcelona in a game at the Camp Nou.
- Enjoy authentic paella with fresh seafood.
- Climb Montjuic for spectacular views.