Introduction
Effective internal communications help colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organization’s goals.
Organizations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organizations and should be nurtured as a powerful tool for recommendations and referrals.
A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.
This course shows how to develop a dynamic corporate culture, how to manage change, and how to bring the best out of the people with whom you work.
Course Objectives of Internal Communications Masterclass
Attendance to this unique program will provide the delegates with a complete understanding of the link between leadership and organizational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.
Upon completion of the program, participants will be able to:
- Understand how workplace culture is developed, how to develop it and how to put a value on it
- Understand the communication tools needed to create a “can do” attitude among colleagues
- Generate a universal willingness for the company or organization to succeed, especially by generating new ideas
- Provide better customer focus and service
- Develop tools and techniques for identifying resistance to change and managing it
Course Process of Internal Communications Masterclass
This program is illustrated throughout with practical examples. It concentrates on insight, strategy, planning, practitioner skills, tools, and techniques for inspiring others.
Course Outlines of Internal Communications Masterclass
Day One
Assessing an Organisation’s Culture
- The role of internal communications
- Identifying an organization’s culture – definitions and models
- Building a shared vision
- The internal communications audit
- Who sets the culture?
- Objective setting
- Personal presentation exercise
Day Two
Understanding the Needs of Individuals
- Internal communications strategy
- The relationship between Human Resources and Public Relations
- Resistance to change
- Understanding how individuals are affected by a change
- The role of managers in internal communications programs
- Personal presentation exercise
Day Three
Using the Full Range of Communications Tools
- The tools for communication: from the notice board to Twitter
- Evaluation: how to measure success
- Internal communications action plan
- The power of brands
- Personal presentation exercise
Day Four
How to React in a Crisis
- Managing internal communications in a crisis
- Choosing your crisis team
- The importance of leaders being visible
- Be honest and tell your colleagues first
- Personal presentation exercise
Day Five
Maintaining and Enhancing Performance Levels
- Comprehensive performance assessment
- Boosting low morale
- Recognizing achievement
- Analysis of successful internal communications strategies
- How government and top companies manage messages
- Personal presentation exercise
About Amsterdam
Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.
Things to do and places to visit in Amsterdam
From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.
When visiting Amsterdam, be sure to:
- See the picture-perfect and colorful houses of the Grachtengordel district.
- See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
- Visit the house where Anne Frank and her family hid from the Nazis.
- Browse through the extensive collection of fantastic art in the Rijksmusem.
- Wander through the blaze of colors that is the Singel Flower Market.
- See the city at a leisurely pace on a canal cruise.
- Marvel at one of the city's many historic churches.
- Learn about life aboard a ship at the National Maritime Museum.
- Discover the Begijnhof's well-preserved medieval architecture.
- See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.