Introduction
Effective internal communications help colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organization’s goals.
Organizations are only as good as their weakest link. Poor customer service could spoil the work of expensive advertising and marketing campaigns. Employees are also front line ambassadors for organizations and should be nurtured as a powerful tool for recommendations and referrals.
A good internal communications strategy promotes well being and productivity and makes people feel valued. Research shows that job satisfaction rather than financial reward is often a stronger motivation for loyalty.
This conference shows how to develop a dynamic corporate culture, how to manage change, and how to bring the best out of the people with whom you work.
Conference Objectives of Internal Communications Masterclass
Attendance to this unique conference will provide the delegates with a complete understanding of the link between leadership and organizational culture. They will have the skills to advise on how to implement change and how to properly communicate change strategies. They will have the knowledge to understand and affect workplace culture. They will have the tools to communicate a shared vision to colleagues for mutual benefit.
Upon completion of the program, participants will be able to:
- understand how workplace culture is developed, how to develop it and how to put a value on it
- understand the communication tools needed to create a “can do” attitude among colleagues
- generate a universal willingness for the company or organization to succeed, especially by generating new ideas
- provide better customer focus and service
- develop tools and techniques for identifying resistance to change and managing it
Conference Process of Internal Communications Masterclass
This program is illustrated throughout with practical examples. It concentrates on insight, strategy, planning, practitioner skills, tools, and techniques for inspiring others.
Conference Outlines of Internal Communications Masterclass
Day 1: Assessing an Organisation’s Culture
- The role of internal communications
- Identifying an organization’s culture – definitions and models
- Building a shared vision
- The internal communications audit
- Who sets the culture?
- Objective setting
- Personal presentation exercise
Day 2: Understanding the Needs of Individuals
- Internal communications strategy
- The relationship between Human Resources and Public Relations
- Resistance to change
- Understanding how individuals are affected by a change
- The role of managers in internal communications programs
- Personal presentation exercise
Day 3: Using the Full Range of Communications Tools
- The tools for communication: from the notice board to Twitter
- Evaluation: how to measure success
- Internal communications action plan
- The power of brands
- Personal presentation exercise
Day 4: How to React in a Crisis
- Managing internal communications in a crisis
- Choosing your crisis team
- The importance of leaders being visible
- Be honest and tell your colleagues first
- Personal presentation exercise
Day 5: Maintaining and Enhancing Performance Levels
- Comprehensive performance assessment
- Boosting low morale
- Recognizing achievement
- Analysis of successful internal communications strategies
- How government and top companies manage messages
- Personal presentation exercise
About Cairo
Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.
Things to do and places to visit in Cairo
The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.
Take a vacation in Cairo and you can:
- Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
- Explore the ramparts of the Salah El-Din Citadel.
- Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
- Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
- Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
- Haggle for souvenirs and gifts at the Khan el-Khalili souk.
- See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
- Take a tour of the showstopping Giza pyramids.
- Savor local cuisine such as mezze in the old city.
- Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.