Sales & Marketing

Training Course: Innovation-Driven Marketing: Advanced Strategies in Product & Brand Evolution


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM235924

15 - 19 Dec 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5500 € Euro

Introduction:

In an era defined by rapid technological change, shifting consumer behaviors, and intense market competition, innovation has become the cornerstone of successful marketing strategies. No longer limited to product features or advertising tactics, innovation now touches every element of how a company creates, delivers, and communicates value. Organizations that fail to innovate risk losing market relevance—while those that strategically integrate innovation into their product and brand strategies are positioning themselves for sustainable growth and market leadership.

This advanced training program is specifically designed for senior marketing professionals who are responsible for driving innovation within their organizations. It addresses the full spectrum of innovation in marketing—from identifying emerging customer needs and transforming insights into product opportunities, to developing brand architectures that flex with market dynamics, and launching compelling go-to-market strategies that resonate across channels.

Participants will explore advanced frameworks such as design thinking, value proposition mapping, product-market fit analysis, and brand equity modeling. The program also covers best practices in brand evolution, product portfolio optimization, and innovation metrics. Real-world case studies, interactive exercises, and practical toolkits will equip participants with the ability to apply strategic thinking and creativity to real challenges within their organizations.

By the end of the course, participants will be empowered to lead innovation initiatives that are deeply rooted in customer value, supported by market intelligence, and aligned with long-term business goals.

Objectives:

By the end of the program, participants will be able to:

  • Develop innovation-focused product and brand strategies

  • Apply advanced techniques in product lifecycle management and market fit

  • Create compelling brand architectures that adapt to market shifts

  • Integrate customer insights into product innovation processes

  • Evaluate and optimize go-to-market strategies and brand performance

Target Audience:

  • Senior Marketing Managers

  • Brand Strategists

  • Product Development Managers

  • Innovation & R&D Specialists

  • Heads of Marketing or Communication

  • Business Unit Heads involved in brand and product strategy

Outlines:

Day 1:

Innovation in Product Strategy

  • The role of innovation in strategic marketing

  • Identifying unmet needs and market gaps

  • Tools for product innovation: Design Thinking, Value Proposition Canvas

  • Product lifecycle planning and repositioning

  • Case studies: Disruptive product strategies

Day 2:

Customer Insight & Market Fit

  • Translating customer insights into product features

  • Jobs-To-Be-Done (JTBD) methodology

  • Mapping customer journeys for product design

  • Rapid prototyping and concept testing

  • Evaluating product-market fit

Day 3:

Brand Strategy and Architecture

  • Building and evolving brand identity

  • Brand architecture models: house of brands, branded house, hybrid

  • Brand equity and perception analysis

  • Rebranding strategies and brand extension

  • Interactive case: Reviving a declining brand

Day 4:

Go-to-Market Strategy & Launch Excellence

  • Crafting integrated go-to-market plans

  • Channel strategy and pricing considerations

  • Launch timing, storytelling, and campaign design

  • Managing multi-stakeholder alignment during launch

  • Performance measurement and iteration post-launch

Day 5:

Measuring Success and Sustaining Innovation

  • KPIs for innovation and brand performance

  • Customer feedback loops and real-time market adaptation

  • Brand audit and portfolio optimization

  • Balancing innovation risk and ROI

  • Capstone exercise: Designing an innovative product-brand strategy for your organization

Sales & Marketing

Training Course: Innovation-Driven Marketing: Advanced Strategies in Product & Brand Evolution


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM235924

15 - 19 Dec 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5500 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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