Special Courses

Training Course: Identity and Reputation Management and Developing Communication Strategies in a Changing Environment


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SC235418

25 - 29 May 2025

Dubai (UAE)

Cost : 4565 € Euro

Introduction:

In today’s fast-paced and ever-evolving business environment, maintaining a strong corporate identity and reputation is crucial. This training program is designed to equip professionals with the skills and knowledge necessary to manage their organization’s identity and reputation effectively. Participants will learn how to develop and implement communication strategies that adapt to changing environments and stakeholder expectations.

Target Audience:

  • Public Relations Officers

  • Marketing Professionals

  • Corporate Affairs 

  • Graphic Designers
  • Brand Managers

  • Seniors and Decision Makers

  • Anyone responsible for managing an organization’s reputation and communication strategies

Objectives:

By the end of this training program, participants will be able to:

  1. Understand the fundamental concepts of identity and reputation management.

  2. Analyze the impact of a changing environment on corporate identity and reputation.

  3. Develop strategic communication plans that align with organizational goals.

  4. Implement effective reputation management techniques.

  5. Monitor and evaluate the effectiveness of communication strategies.

  6. Navigate crises and manage corporate reputation under pressure.

Outlines:

Day 1:

Understanding Identity and Reputation Management

  • Introduction to Corporate Identity and Reputation

    • Definitions and importance

    • Key components of corporate identity

    • Factors influencing corporate reputation

  • The Role of  Corporate Identity and Reputation in Business Success

    • Case studies of successful identity and reputation management

    • Consequences of poor identity and reputation management

  • Branding and Image Building

    • Building a strong brand identity

    • Techniques for maintaining brand consistency

Day 2:

Analyzing the Changing Environment

  • Environmental Scanning and Analysis

    • Tools and techniques for environmental scanning

    • Identifying key environmental factors affecting reputation

  • Stakeholder  Analysis and Management

    • Identifying and prioritizing stakeholders

    • Understanding stakeholder expectations and perceptions

  • Adapting to  Change

    • Strategies for maintaining reputation in a changing environment

    • Case studies of organizations that have successfully adapted

Day 3:

Developing Strategic Communication Plans

  • Principles of Effective Communication Strategy

    • Components of a strategic communication plan

    • Aligning communication strategy with organizational goals

  • Message Development and Delivery

    • Crafting clear and consistent messages

    • Choosing the right communication channels

  • Engaging Internal and External Stakeholders

    • Techniques for engaging employees, customers, and other stakeholders

    • Building a culture of open communication within the organization

Day 4:

Implementing  Reputation Management Techniques

  • Proactive Reputation Management

    • Building and maintaining a positive reputation

    • Techniques for enhancing corporate reputation

  • Reactive Reputation Management

    • Identifying potential reputation risks

    • Developing a crisis communication plan

  • Crisis Communication and Management

    • Steps to manage a corporate crisis

    • Communicating effectively during a crisis

    • Case studies of crisis management

Day 5:

Monitoring and Evaluating Communication Strategies

  • Measuring Communication Effectiveness

    • Key performance indicators for communication strategies

    • Tools and techniques for monitoring communication efforts

  • Continuous Improvement in Communication Strategies

    • Gathering and analyzing feedback

    • Adapting communication strategies based on evaluation results

  • Workshop: Developing  and Presenting a Strategic Communication Plan

    • Group exercise on creating a strategic communication plan

    • Presentation and feedback session

Special Courses

Training Course: Identity and Reputation Management and Developing Communication Strategies in a Changing Environment


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

SC235418

25 - 29 May 2025

Dubai (UAE) -

Cost: 4565 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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