2 - 6 Nov 2025
Istanbul (Turkey)
Hotel : DoubleTree by Hilton Istanbul Esentepe
Cost : 6500 € Euro
The petrochemical industry is at the heart of countless products and sectors, from plastics and packaging to automotive and agriculture. Understanding its complex structure is crucial for professionals aiming to thrive in this dynamic global market. The "Global Petrochemical Industry: Sections and Modules" training program, developed by Global Horizon Training Center, provides participants with a well-rounded insight into the industry’s value chain, operational modules, market dynamics, and key challenges.
This course is particularly designed to be accessible to both technical and non-technical professionals, including participants from Marketing, Sales, and Business Development departments. Through this program, attendees will gain essential industry knowledge to enhance their strategic and operational effectiveness in the petrochemical sector.
By the end of this course, participants will be able to:
Understand the structure and value chain of the global petrochemical industry.
Identify the main modules of petrochemical production and operations.
Recognize key raw materials, products, and processes in petrochemicals.
Link petrochemical operations to market trends, supply chains, and consumer products.
Analyze global trends, challenges, and sustainability issues impacting the industry.
Communicate more effectively with technical teams, clients, and stakeholders.
Strengthen marketing and sales strategies based on technical product knowledge.
The course employs a multi-disciplinary and interactive approach that includes:
Expert-led presentations and visual learning tools
Group discussions and structured Q&A sessions
Case studies from global petrochemical hubs
Real-life product flow examples from feedstock to consumer goods
Mapping exercises for supply chain and value chain understanding
Hands-on interpretation of petrochemical flow diagrams and product categories
The program delivers the following organizational benefits:
Enhanced alignment between technical and commercial departments
More informed marketing strategies rooted in product and process understanding
Increased cross-functional collaboration and communication
Better alignment with customer demands and market positioning
Enhanced talent development for future leadership in the energy sector
This course is ideal for professionals working in:
Marketing and Sales in petrochemical or downstream oil & gas sectors
Business development and strategic planning
Supply chain, logistics, and procurement
Plant operations and project management (junior level)
Financial analysts and investment professionals in the energy sector
Regulatory and compliance professionals working with industrial products
Day 1: Introduction to the Petrochemical Industry
Overview of the global petrochemical landscape
Role of petrochemicals in modern life and global economy
Feedstock sources: Natural gas, naphtha, and other derivatives
Key players, markets, and global trade flows
Petrochemical vs. chemical vs. oil & gas industry
Day 2: Petrochemical Production Modules
Primary building blocks: Ethylene, Propylene, Benzene, Toluene, Xylene (BTX)
Cracking process (Steam and Catalytic Cracking)
Olefins and aromatics: Structure, uses, and production pathways
Introduction to downstream modules and derivatives
Day 3: Product Value Chains and Applications
Polymers: Polyethylene, polypropylene, PVC, polystyrene
Intermediates and derivatives: MEG, MTBE, styrene, PTA
Fertilizers, synthetic rubbers, solvents, and fibers
Application sectors: Packaging, automotive, textiles, agriculture
Value chain mapping exercise: From feedstock to end-use
Day 4: Operations, Infrastructure, and Economics
Overview of petrochemical plant operations and logistics
Storage, transportation, and export mechanisms
Understanding product economics and margin analysis
Refinery integration and its impact on petrochemicals
Energy intensity and process sustainability challenges
Day 5: Trends, Strategy, and Business Integration
Petrochemical market outlook: Growth drivers and regions
Sustainability and circular economy in petrochemicals
Recycling and bio-based chemicals: Opportunities and constraints
Strategic positioning: How marketing connects with operations
Case study: Product innovation and marketing alignment