Special Courses

Training Course: Finance, Procurement, Sales, and Marketing


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SC234922

11 - 15 May 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3575 € Euro

Introduction

This Finance, Procurement, Sales, and Marketing customized training program by Global Horizon will shed the light on the core concepts, strategies, and plans in different categories.

You will understand the core knowledge of financial structures in the organization from cash flows to financial reporting. Also, you will formulate core competencies in procurement, and develop a procurement plan. Moreover, you will learn marketing and sales strategies.  

Training Objectives

After completing this training program, participants will learn:

  • The concept of finance in organizations and its structures.
  • Understand cash flows, financial statements, and risk.
  • Know the concept of the time value of money and the valuation process.
  • Understand financial reporting and how it affects the decision-making in organizations.
  • Comprehend the procurement concepts and their process.
  • What are the risks that you might face in the procurement process?
  • Developing the procurement plan, and understanding your suppliers.
  • Understand the bid process, and evaluate the best offers.
  • Learn the marketing process and marketing strategies.
  • Understand your customer, and your market based on market research and your targeted environment.
  • Comprehend the selling process, and the sales funnel.
  • Learn how to understand your customer’s needs and qualify the leads.
  • Understand the sales strategy and plan and how it related to the marketing strategies.

Target Audience

This customized training course is intended for anyone who is interested in developing their skills and understanding in finance, procurement sales, and marketing.

Course Outlines

Module 1 Introduction to Finance

  • Concept and Structure of Business/Company/Organization
  • Cash Flows
  • Financial statements
  • Risk
  • Time Value of Money
  • Valuation
  • Inflation, Interest Rates, and Currency
  • Financial reporting supporting company decision-making

Module 2 Procurement

  • Understand procurement
  • Overview of how the procurement process can deliver value for money
  • Risks and opportunities in the procurement process
  • What do we need?
  • Writing the specification
  • Understanding suppliers and the market
  • Developing a procurement plan
  • Conduct a procurement
  • Manage a contract
  • Understand value for money
  • Apply probity in procurement
  • Plan, conduct, and manage low-value and low-risk procurement
  • Managing the bid process
  • Evaluating offers and selecting the best offer
  • Making sure that we get what we paid for

Module 3: Marketing

  • The Scope of Marketing.
  • Key Components of the Marketing Process.
  • Target Marketing and Market Segmentation.
  • Understanding Consumer Needs, Desires, and Behavior.
  • Market Research.
  • Marketing for Products and Services.
  • The Strategic Marketing Process.
  • The Marketing Strategy and Marketing Plan.
  • Understanding the Marketing Environment.
  • Consumer Beliefs and Behavior.
  • Identifying Markets.
  • Product Strategy.
  • Managing the Product Life Cycle.
  • Pricing Strategy.
  • Distribution Strategies, and Methods.
  • Reviewing Your Distribution Strategy.
  • Promotion Strategy, and Advertising.
  • Public Relations (PR) and Publicity.
  • Internet Terms and Concepts.
  • Methods of Internet Marketing.

Module 4: Sales

  • Selling Defined
  • Ideal customer profiles and understanding your customers’ needs
  • Sales funnels
  • Prospecting
  • Lead qualification
  • Sales pitches
  • Sales strategies and plan
  • The sales and marketing strategy

Special Courses

Training Course: Finance, Procurement, Sales, and Marketing


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

SC234922

11 - 15 May 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3575 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
 22 Portman Square, Marylebone, London W1H 7BG, UK
 3 Oudai street, Aldouki, Giza, Giza Governorate, Egypt
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