Introduction

Effective use of analytical capabilities allows FMCG companies to navigate and benefit from the key trends impacting the industry. In the Marketing/Sales process of the FMCG value chain, analytics are essential for improving commercial performance and customer-centric strategies. This 10-day program focuses on leveraging FMCG analytics to enhance decision-making, optimize operations, and improve performance across various FMCG functions.

Objectives

By the end of this program, participants will be able to:

• Address the unfulfilled economic recovery for core consumer segments.
• Utilize health, wellness, and responsibility as the foundation of brand loyalty.
• Navigate the pervasive digitization of the purchase path.
• Understand the proliferation of customization and personalization in FMCG.
• Manage continued resource shortages and commodity price volatility.

Target Audience

This program is designed for:

• FMCG professionals in marketing, sales, manufacturing, and logistics.
• Supply chain, marketing, and data managers.
• Business and operations managers.
• Procurement managers.
• Executives and senior managers looking to leverage analytics for better decision-making.
• Anyone interested in FMCG analytics and improving organizational performance through data-driven insights.
   

Course Outline

First Week:

Day 1: Introduction to FMCG Analytics Framework

• Overview of FMCG Analytics Framework
• Key analytic capabilities for better decisions across the FMCG value chain

Day 2: FMCG Analytics Framework – Marketing/Sales

• Marketing/Sales process analyses geared toward improving commercial performance and customer centricity
• Topics Covered:
  • Digital Analytics
  • Brand Analysis
  • Marketing Mix ROI
  • Pricing Strategy
  • Trade Promotion Effectiveness
  • Competitor Intelligence
• Case studies for each topic

Day 3: FMCG Analytics Framework – Manufacturing

• Focus on optimizing production processes, considering forecasting, planning, efficiency, and risk exposure
• Topics Covered:
  • Production Forecasting Optimization
  • Production Efficiency
  • Workforce Safety
  • Asset Analytics
  • Production Planning
  • Quality Analytics
• Case studies for each topic

Day 4: FMCG Analytics Framework – Manufacturing (Continued)

• Continuation of the Manufacturing analysis with a deeper dive into case studies and practical applications

Day 5: FMCG Analytics Framework – Manufacturing (Wrap-up)

• Final analysis and wrap-up of the Manufacturing processes with group discussions on best practices and insights

Second Week:

Day 6: FMCG Analytics Framework – Logistics

• Analysis focused on optimizing delivery, shipments, and warehousing performance
• Topics Covered:
  • Location Analytics
  • Inventory Diagnostics
  • Resource & Route Optimization
  • Supply Chain Diagnostics
  • Fulfillment Intelligence
  • Reverse Logistics
• Case studies for each topic

Day 7: FMCG Analytics Framework – Logistics (Continued)

• Continued exploration of logistics analytics with real-life examples and practical exercises

Day 8: FMCG Value Chain – Business Management & Support

• In the Support process, analyses focus on determining potential improvements in the organization
• Topics Covered:
  • Workforce Analytics
  • Sustainability Analytics
  • Finance Analytics
  • Business Process Analytics
  • Program/Portfolio Analytics
• Case studies for each topic

Day 9: FMCG Value Chain – Business Management & Support (Continued)

• Deeper dive into case studies and discussions about improving business management and organizational support

Day 10: Wrap-up and Final Discussions

• Review of key concepts and case studies from all segments of the FMCG value chain
• Final group discussion on applying analytics to real-world FMCG challenges
• Practical steps for implementing FMCG analytics in participants' organizations