19 - 30 May 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 8400 € Euro
Effective use of analytical capabilities will enable FMCG companies to cope with and even benefit from the key trends impacting FMCG. In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer-centricity.
Using Analytics to stay ahead:-
FMCG Analytics Framework
Analytic capabilities for better decisions across the FMCG value chain
First week:
FMCG Analytics Framework –Marketing/Sales
In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer centricity
The discussion of each part have a case study
FMCG Analytics Framework –Manufacturing
In the Manufacturing process of the FMCG value chain, analyses are focused on optimizing production processes taking in consideration forecasting, planning, efficiency and risk exposure
The discussion of each part have case study
Second week:
FMCG Analytics Framework –Logistics
In the Logistics process of the FMCG value chain, analyses are focused on optimizing delivery, shipments and warehousing performances.
The discussion of each part have case study
FMCG Value Chain –Business Management & Support
In the Support process of the FMCG value chain analyses are focused on determining potential improvements in the organization
The discussion of each part have case study