Introduction
Effective use of analytical capabilities will enable FMCG companies to cope with and even benefit from the key trends impacting FMCG. In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer-centricity.
Course Objectives of Fast Moving Consumer Goods Analytics Framewor
Key Trends impacting FMCG:
Using Analytics to stay ahead:-
- Unfulfilled economic recovery for core consumer segments
- Health, wellness and responsibility as the new basis of brand loyalty
- Pervasive digitization of the path to purchase
- Proliferation of customization and personalization
- Continued resource shortages and commodity price volatility
Course Outline of Fast Moving Consumer Goods Analytics Framewor
FMCG Analytics Framework
Analytic capabilities for better decisions across the FMCG value chain
First week:
FMCG Analytics Framework –Marketing/Sales
In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer centricity
- Digital Analytics
- Brand Analysis
- Marketing Mix ROI
- Pricing Strategy
- Trade Promotion Effectiveness
- Competitor Intelligence
The discussion of each part have a case study
FMCG Analytics Framework –Manufacturing
In the Manufacturing process of the FMCG value chain, analyses are focused on optimizing production processes taking in consideration forecasting, planning, efficiency and risk exposure
- Production Forecasting Optimization
- Production Efficiency
- Workforce Safety
- Asset Analytics
- Production Planning
- Quality Analytics
The discussion of each part have case study
Second week:
FMCG Analytics Framework –Logistics
In the Logistics process of the FMCG value chain, analyses are focused on optimizing delivery, shipments and warehousing performances.
- Location Analytics
- Inventory Diagnostics
- Resource & Route Optimization
- Supply Chain Diagnostics
- Fulfillment Intelligence
- Reverse Logistics
The discussion of each part have case study
FMCG Value Chain –Business Management & Support
In the Support process of the FMCG value chain analyses are focused on determining potential improvements in the organization
- Workforce Analytics
- Sustainability Analytics
- Finance Analytics
- Business Process Analytics
- Program/portfolio analytics
The discussion of each part have case study
About London
The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.
Things to do and places to visit in London
With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.
Some unmissable London attractions include:
- Seeing priceless masterpieces in the Tate Britain or the National Gallery.
- Watching the changing of the guard at Buckingham Palace.
- Visiting Trafalgar Square's famous monument.
- Marveling at the Crown Jewels in the Tower of London.
- Getting a bird's eye view of the city from the London Eye.
- Tasting one of Brick Lane's famous curries.
- Browsing the exclusive shops of Knightsbridge.
- Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
- Admiring design from around the world in the Victoria and Albert Museum.
- Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
- Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
- Eating Britain's most famous dish, fish and chips.
- Watching the street performers in Covent Garden.
- Enjoying the views at a South Bank cafe.