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Training Course: Fast Moving Consumer Goods Analytics Framewor


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PU234571

6 - 17 Jan 2025

Paris (France)

Cost : 8400 € Euro

Introduction

Effective use of analytical capabilities will enable FMCG companies to cope with and even benefit from the key trends impacting FMCG. In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer-centricity.

Course Objectives of Fast Moving Consumer Goods Analytics Framewor

Key Trends impacting FMCG:

Using Analytics to stay ahead:-

  1. Unfulfilled economic recovery for core consumer segments
  2. Health, wellness and responsibility as the new basis of brand loyalty
  3. Pervasive digitization of the path to purchase
  4. Proliferation of customization and personalization
  5. Continued resource shortages and commodity price volatility

Course Outline of Fast Moving Consumer Goods Analytics Framewor

FMCG Analytics Framework

Analytic capabilities for better decisions across the FMCG value chain

First week:

FMCG Analytics Framework –Marketing/Sales

In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer centricity

  1. Digital Analytics
  2. Brand Analysis
  3. Marketing Mix ROI
  4. Pricing Strategy
  5. Trade Promotion Effectiveness
  6. Competitor Intelligence

The discussion of each part have a case study

FMCG Analytics Framework –Manufacturing

In the Manufacturing process of the FMCG value chain, analyses are focused on optimizing production processes taking in consideration forecasting, planning, efficiency and risk exposure

  1. Production Forecasting Optimization
  2. Production Efficiency
  3. Workforce Safety
  4. Asset Analytics
  5. Production Planning
  6. Quality Analytics

The discussion of each part have case study

Second week:

FMCG Analytics Framework –Logistics

In the Logistics process of the FMCG value chain, analyses are focused on optimizing delivery, shipments and warehousing performances.

  1. Location Analytics
  2. Inventory Diagnostics
  3. Resource & Route Optimization
  4. Supply Chain Diagnostics
  5. Fulfillment Intelligence
  6. Reverse Logistics

The discussion of each part have case study

FMCG Value Chain –Business Management & Support

In the Support process of the FMCG value chain analyses are focused on determining potential improvements in the organization

  1. Workforce Analytics
  2. Sustainability Analytics
  3. Finance Analytics
  4. Business Process Analytics
  5. Program/portfolio analytics

The discussion of each part have case study

 

Purchases & Stores

Training Course: Fast Moving Consumer Goods Analytics Framewor


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

PU234571

6 - 17 Jan 2025

Paris (France) -

Cost: 8400 € Euro


  About Paris

Lying on the River Seine, Paris is commonly referred to as the city for lovers, but it's actually a fantastic place for anyone to visit and explore. It's full of history, art, literature and amazing architecture for starters, but is also well known as being home to high fashion, which makes it a popular shopping destination. Visitors to the French Capital will find both high-end designer stores and quirky boutiques. The attractions of Paris range for art museums to shopping to simply taking a walk and soaking up the atmosphere. To top it all off, Paris has plenty of superb food and drink, in case there weren't already enough reasons to travel to Paris.


  Things to do and places to visit in Paris

Anyone who travels to Paris is in for a treat, as it is a beautiful city full of atmosphere. Many of Paris' attractions are world-famous, but it's also a city where you can find hidden gems. Taking a flight to Paris for a short visit is really like visiting a number of different cities, as all of its neighbourhoods, or arrondissements, have their own distinct character. Examples include the medieval Latin Quarter and the bohemian Marais. Each and every one is worth exploring.

Great things to do in Paris include:

  • Checking out the views from the top of the Eiffel Tower.
  • Seeing renowned masterpieces, including the Mona Lisa in the Louvre.
  • Taking a tour of the impressive, albeit slightly creepy, Paris Catacombs.
  • Marvelling at the beautiful Notre Dame Cathedral.
  • Browsing the designer stores around the Champs-Elysees.
  • Munching snails in one of the city's haute cuisine eateries.
  • Visiting the graves of luminaries including Oscar Wilde and Jim Morrison at Pere Lachaise Cemetery.
  • Admiring the imposing Arc de Triomphe.
  • Wandering around the boutiques of the Marais district.
  • Watching the famous Paris St-Germain football team play.
  • Taking in the Impressionist art at the Musee D'Orsay.
  • Watching the world go by from a cafe terrace.
  • Visiting the distinctive Centre Georges Pompidou.
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