Introduction
Effective use of analytical capabilities will enable FMCG companies to cope with and even benefit from the key trends impacting FMCG. In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer-centricity.
Course Objectives of Fast Moving Consumer Goods Analytics Framewor
Key Trends impacting FMCG:
Using Analytics to stay ahead:-
- Unfulfilled economic recovery for core consumer segments
- Health, wellness and responsibility as the new basis of brand loyalty
- Pervasive digitization of the path to purchase
- Proliferation of customization and personalization
- Continued resource shortages and commodity price volatility
Course Outline of Fast Moving Consumer Goods Analytics Framewor
FMCG Analytics Framework
Analytic capabilities for better decisions across the FMCG value chain
First week:
FMCG Analytics Framework –Marketing/Sales
In the Marketing/Sales process of the FMCG value chain, analyses are geared towards improving commercial performance and customer centricity
- Digital Analytics
- Brand Analysis
- Marketing Mix ROI
- Pricing Strategy
- Trade Promotion Effectiveness
- Competitor Intelligence
The discussion of each part have a case study
FMCG Analytics Framework –Manufacturing
In the Manufacturing process of the FMCG value chain, analyses are focused on optimizing production processes taking in consideration forecasting, planning, efficiency and risk exposure
- Production Forecasting Optimization
- Production Efficiency
- Workforce Safety
- Asset Analytics
- Production Planning
- Quality Analytics
The discussion of each part have case study
Second week:
FMCG Analytics Framework –Logistics
In the Logistics process of the FMCG value chain, analyses are focused on optimizing delivery, shipments and warehousing performances.
- Location Analytics
- Inventory Diagnostics
- Resource & Route Optimization
- Supply Chain Diagnostics
- Fulfillment Intelligence
- Reverse Logistics
The discussion of each part have case study
FMCG Value Chain –Business Management & Support
In the Support process of the FMCG value chain analyses are focused on determining potential improvements in the organization
- Workforce Analytics
- Sustainability Analytics
- Finance Analytics
- Business Process Analytics
- Program/portfolio analytics
The discussion of each part have case study
About Istanbul
Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.
Things to do and places to visit in Istanbul
Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.
On a city break in Istanbul be sure to:
- Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
- Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
- Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
- Walk through the Basilica Cistern, an underground marvel built in the 4th century.
- Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
- Go shopping for exotic products and Turkish delights in the Spice Bazaar.
- Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
- Taste the diversity and flavor of Turkish cuisine.
- Admire panoramas of the city from the Galata Tower.
- Walk through Taksim Square, the city's dynamic square that never sleeps.