PR & Customer Service

Training Course: Excellence in Customer Service, Protocol, and Events Management


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RR235661

2 - 13 Jun 2025

Amsterdam (Netherlands)

Hotel : Grand Hotel Amrâth Amsterdam

Cost : 9000 € Euro

Introduction:

In today’s dynamic and competitive environment, the quality of customer service, the observance of professional protocol, and the management of well-executed events play a crucial role in shaping organizational success. This comprehensive 2-week training program is designed to equip professionals with the knowledge, skills, and tools to excel in customer interactions, maintain high standards of protocol, and deliver memorable events that meet and exceed expectations.

Customer service goes beyond resolving issues; it’s about building trust, fostering loyalty, and creating a positive brand image. Protocol management ensures that every interaction and event adheres to cultural and organizational norms, maintaining professionalism and respect. Effective event management combines creativity, strategic planning, and meticulous execution to ensure that every detail contributes to the success of the occasion.

This program offers an integrated approach, blending customer service excellence with the intricacies of protocol management and event planning. Participants will gain insights into managing diverse client expectations, addressing cultural sensitivities, and delivering seamless events in both corporate and diplomatic settings. Whether you are managing day-to-day customer interactions, coordinating high-profile meetings, or organizing large-scale conferences, this program is tailored to provide actionable strategies and practical skills that can be applied immediately.

Target Audience:

  • Customer service professionals aiming to enhance their skills.

  • Event planners and coordinators seeking to master event management.

  • Protocol officers working in corporate or diplomatic environments.

  • Administrative professionals involved in customer service or event-related responsibilities.

  • Any individual aspiring to excel in customer satisfaction, professional etiquette, and event delivery.

Program Objectives:

By the end of the program, participants will be able to:

  1. Master customer service strategies to ensure client satisfaction and loyalty.

  2. Implement effective communication techniques to handle diverse clients and situations.

  3. Understand and apply professional protocols in different cultural and corporate settings.

  4. Plan, organize, and execute events with a focus on detail, efficiency, and professionalism.

  5. Manage challenges in customer interactions, protocol adherence, and event logistics.

Outlines:

Week 1: Customer Service and Protocol Management

  • Day 1: Foundations of Customer Service Excellence

    • Principles of customer-centric service.

    • Understanding customer needs and expectations.

  • Day 2: Advanced Communication and Interpersonal Skills

    • Active listening, empathy, and rapport-building.

    • Handling complaints and turning them into opportunities.

  • Day 3: Managing Difficult Clients and Conflict Resolution

    • Techniques to manage challenging situations.

    • Stress management for customer-facing roles.

  • Day 4: Understanding Protocol in Professional Settings

    • Importance of protocol in business and formal events.

    • Cultural sensitivities and etiquette essentials.

  • Day 5: Protocol Practices in Corporate and Diplomatic Environments

    • Dress codes, formal greetings, and seating arrangements.

    • Hosting VIPs and high-profile individuals.

Week 2: Events Management

  • Day 6: Introduction to Events Planning and Management

    • Types of events and their specific requirements.

    • Key phases of event planning: Pre-event, event day, and post-event.

  • Day 7: Budgeting, Logistics, and Vendor Coordination

    • Preparing event budgets and managing costs.

    • Coordinating with vendors, suppliers, and venues.

  • Day 8: Event Marketing and Promotion

    • Strategies to promote events effectively.

    • Leveraging digital and traditional media for outreach.

  • Day 9: Managing On-Site Event Operations

    • Event setup, attendee management, and troubleshooting.

    • Ensuring seamless execution and guest satisfaction.

  • Day 10: Post-Event Activities and Evaluation

    • Closing procedures, feedback collection, and analysis.

    • Reporting and improving future events based on lessons learned.

PR & Customer Service

Training Course: Excellence in Customer Service, Protocol, and Events Management


Register Now
Quick Inquiry
Discount Group Download Brochure (40)

RR235661

2 - 13 Jun 2025

Amsterdam (Netherlands) - Grand Hotel Amrâth Amsterdam

Hotel : Grand Hotel Amrâth Amsterdam

Cost: 9000 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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