17 - 21 Nov 2025
London (UK)
Hotel : Landmark Office Space - Portman Street
Cost : 5500 € Euro
In today's fast-paced world, effective event and conference management is critical to delivering high-impact experiences that align with organizational objectives. From corporate summits to international exhibitions, the ability to plan, coordinate, and manage events is a vital skill across industries. This 5-day training program provides a strategic and operational framework for managing events from concept to completion. It combines international best practices with hands-on techniques to ensure participants can execute events that are engaging, efficient, and aligned with stakeholder expectations.
By the end of this program, participants will be able to:
Understand the full event lifecycle, from planning to post-event evaluation.
Develop detailed event plans, timelines, and budgets.
Select venues, vendors, and partners strategically.
Manage logistics including registration, catering, technical requirements, and risk mitigation.
Implement effective marketing and communication strategies for event promotion.
Handle on-site coordination and crisis management effectively.
Evaluate event success using key performance indicators (KPIs) and feedback mechanisms.
Event planners and coordinators
Public relations and marketing professionals
Administrative staff responsible for organizing meetings and conferences
Staff working in hospitality, tourism, or event agencies
Anyone looking to build a career in event or conference management
Interactive presentations and discussions
Case studies and group exercises
Hands-on planning simulations
Real-life examples and tools
Team activities and feedback sessions
Day 1: Introduction to Event and Conference Management
Overview of the events industry and key trends
Understanding different types of events (corporate, social, academic, etc.)
Roles and responsibilities of the event manager
The event lifecycle: planning, execution, evaluation
Identifying event goals and objectives
Day 2: Strategic Planning and Budgeting
Creating an event master plan
Budget planning and cost control
Venue selection and site inspections
Developing event timelines and checklists
Legal and contractual considerations
Day 3: Logistics and Operational Management
Vendor selection and coordination (catering, AV, security, transportation, etc.)
Guest registration systems and ticketing platforms
Protocol and VIP guest management
Technical and equipment setup
Risk assessment and contingency planning
Day 4: Marketing, Promotion, and Communication
Building an event brand and theme
Digital and traditional event marketing strategies
Social media, email campaigns, and influencer engagement
Media relations and press releases
Communication with stakeholders, sponsors, and attendees
Day 5: On-Site Management and Post-Event Evaluation
On-the-day coordination: roles and responsibilities
Managing staff, volunteers, and vendors on-site
Dealing with unexpected issues and crisis management
Collecting feedback and measuring ROI
Post-event reporting and lessons learned