Personal Skills

Training Course: Evaluating performance & quality control for employees


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PS1159

29 Jun - 3 Jul 2025

Dubai (UAE)

Cost : 4150 € Euro

Introduction

Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.

This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.

Highlights of the program include:

  • Powerful planning tools
  • A wealth of practical examples and frameworks
  • Personal coaching and advice
  • Incorporation of your own content into the program giving real, useable outputs
  • A practical and theoretical toolkit for use beyond the course

Course Objectives of Evaluating performance & quality control

  • To examine the range of PR campaigns and the purposes that they can achieve
  • To develop a problem-solving approach to match the PR campaign strategy to business objectives
  • To plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
  • To examine a wide range of successful campaigns to judge the different strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Course Methodology of Evaluating performance & quality control

The program is an activity and discussion-based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focussing on solving those problems. Real examples presented on DVD are a strong part of the course.

Organizational Impact of Evaluating performance & quality control

Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how:

  • PR can be a key element of business strategy through coherent and focused campaigns.
  • Clear business results can be driven by well-planned campaigns
  • Reputation and Brand can be enhanced through well-designed campaigns
  • Risks involved in raising profile can be identified and mitigated
  • Results can benefit all of your key stakeholders

Personal Impact of Evaluating performance & quality control

The seminar examines a wide range of communications issues, skills, and opportunities. As well as developing further personal competencies, the seminar helps participants:

  • To develop a more effective approach to communication in the workplace
  • Select and use the best tools to add value to the organization at a strategic level
  • Develop personal action planning and understand how to ‘sell’ ideas to top management
  • Plan evaluation of the campaign so that results are recognized within the organization
  • To build confidence and mastery through personal coaching and advice

Course Outlınes of Evaluating performance & quality control

DAY 1

Effective PR Campaigns

  • Welcome and introduction
  • Perceptions of PR among senior managers
  • The global information village
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • An introduction to evaluation

DAY 2

A Problem-Solving Approach to Campaigns

  • Brand, identity and image, the basis of reputation
  • Assessing your reputation and the use of ‘gap’ analysis
  • The origins of PR and its foundations in the social sciences
  • Business strategy and problem identification
  • Problem-solving methods – choosing the right one
  • Problem analysis – desk research, stakeholder analysis, PEST, and SWOT
  • Setting measurable objectives
  • Force field analysis and risk identification

DAY 3

Planning and Costing Campaigns

  • Identifying the stages of the campaign and decision points
  • Preparing an effective schedule – critical path analysis
  • Critical path analysis
  • Costing the plan and preparing a budget
  • Anticipating risk and planning to meet it
  • Practice case-studies
  • Identifying stakeholders and their role in relation to the campaign
  • Co-ordinating campaign elements across stakeholder groups

DAY 4

Channels, Delivery, and Evaluation

  • From strategy to tactics
  • Environmental scanning
  • Developing a media relations plan
  • Crisis media relations
  • Principles of evaluation
  • Research tools and methods
  • Channel effectiveness and use of media
  • Social media and tools
  • Using influencer strategies to multiply the effectiveness

DAY 5

Putting it all together – Effective Delivery in Your Organisation

  • A risk-management approach
  • Dealing with contingencies
  • Winning support - selling ideas to others in the business
  • Presenting your case to senior management
  • Reading body language and other signals
  • Integrating your campaign into your own media and company reporting
  • Ensuring that results are seen and credited
  • Personal action planning

Personal Skills

Training Course: Evaluating performance & quality control for employees


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

PS1159

29 Jun - 3 Jul 2025

Dubai (UAE) -

Cost: 4150 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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