Personal Skills

Training Course: Evaluating performance & quality control for employees


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PS1159

31 Mar - 4 Apr 2025

Amsterdam (Netherlands)

Hotel : Grand Hotel Amrâth Amsterdam

Cost : 5250 € Euro

Introduction

Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.

This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.

Highlights of the program include:

  • Powerful planning tools
  • A wealth of practical examples and frameworks
  • Personal coaching and advice
  • Incorporation of your own content into the program giving real, useable outputs
  • A practical and theoretical toolkit for use beyond the course

Course Objectives of Evaluating performance & quality control

  • To examine the range of PR campaigns and the purposes that they can achieve
  • To develop a problem-solving approach to match the PR campaign strategy to business objectives
  • To plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
  • To examine a wide range of successful campaigns to judge the different strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Course Methodology of Evaluating performance & quality control

The program is an activity and discussion-based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focussing on solving those problems. Real examples presented on DVD are a strong part of the course.

Organizational Impact of Evaluating performance & quality control

Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how:

  • PR can be a key element of business strategy through coherent and focused campaigns.
  • Clear business results can be driven by well-planned campaigns
  • Reputation and Brand can be enhanced through well-designed campaigns
  • Risks involved in raising profile can be identified and mitigated
  • Results can benefit all of your key stakeholders

Personal Impact of Evaluating performance & quality control

The seminar examines a wide range of communications issues, skills, and opportunities. As well as developing further personal competencies, the seminar helps participants:

  • To develop a more effective approach to communication in the workplace
  • Select and use the best tools to add value to the organization at a strategic level
  • Develop personal action planning and understand how to ‘sell’ ideas to top management
  • Plan evaluation of the campaign so that results are recognized within the organization
  • To build confidence and mastery through personal coaching and advice

Course Outlınes of Evaluating performance & quality control

DAY 1

Effective PR Campaigns

  • Welcome and introduction
  • Perceptions of PR among senior managers
  • The global information village
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • An introduction to evaluation

DAY 2

A Problem-Solving Approach to Campaigns

  • Brand, identity and image, the basis of reputation
  • Assessing your reputation and the use of ‘gap’ analysis
  • The origins of PR and its foundations in the social sciences
  • Business strategy and problem identification
  • Problem-solving methods – choosing the right one
  • Problem analysis – desk research, stakeholder analysis, PEST, and SWOT
  • Setting measurable objectives
  • Force field analysis and risk identification

DAY 3

Planning and Costing Campaigns

  • Identifying the stages of the campaign and decision points
  • Preparing an effective schedule – critical path analysis
  • Critical path analysis
  • Costing the plan and preparing a budget
  • Anticipating risk and planning to meet it
  • Practice case-studies
  • Identifying stakeholders and their role in relation to the campaign
  • Co-ordinating campaign elements across stakeholder groups

DAY 4

Channels, Delivery, and Evaluation

  • From strategy to tactics
  • Environmental scanning
  • Developing a media relations plan
  • Crisis media relations
  • Principles of evaluation
  • Research tools and methods
  • Channel effectiveness and use of media
  • Social media and tools
  • Using influencer strategies to multiply the effectiveness

DAY 5

Putting it all together – Effective Delivery in Your Organisation

  • A risk-management approach
  • Dealing with contingencies
  • Winning support - selling ideas to others in the business
  • Presenting your case to senior management
  • Reading body language and other signals
  • Integrating your campaign into your own media and company reporting
  • Ensuring that results are seen and credited
  • Personal action planning

Personal Skills

Training Course: Evaluating performance & quality control for employees


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

PS1159

31 Mar - 4 Apr 2025

Amsterdam (Netherlands) - Grand Hotel Amrâth Amsterdam

Hotel : Grand Hotel Amrâth Amsterdam

Cost: 5250 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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