With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. This training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how
Day 1: Marketing concepts
Day 2: Marketing audit and planning
Day 3: Market segmentation, targeting, and positioning
Day 4: Marketing communication and campaigns
Day 5: The Product Life Cycle (PLC): a strategic approach
Marketing research