PR & Customer Service

Training Course: Effective Healthcare Communication, Public Relations & Engagement


Register Now
Quick Inquiry
Discount Group Download Brochure (38)

RR234626

23 - 27 Jun 2025

London (UK)

Hotel : Landmark Office Space - Oxford Street

Cost : 5250 € Euro

 Introduction

Good communication, public relations, and engagement are vital to all organizational teams/departments across the life sciences industry. Separating the signal from the noise, however, isn’t as straightforward as it seems. This comprehensive course provides life science professionals with a deeper exploration of the principles of communications/engagement/public relations, as well as examples from the more creative industries to broaden one’s knowledge.
This immersive experience will equip delegates with a range of ‘take-home’ skills to apply within their workplace/hospital/organization.

Course Objective of Effective Healthcare Communication, Public Relations & Engagement

  • Stakeholder mapping & segmentation

  • Branding & positioning

  • Patient or Person: beliefs, behaviors, and actions

  • The tools and techniques required to manage reputation in a complex media environment

  • How to manage knowledge within the business for media effectiveness

  • How to shape external perceptions of your organization by first-class corporate internal communications

  • How to develop a strategic approach and a clear plan of action

Course Outlines of Effective Healthcare Communication, Public Relations & Engagement

Day 1: High-end Communication in Healthcare Stakeholders

  • Constructing messaging/content around activities

  • Risks & ethical considerations

  • Channel communication & Managing external resources/partnership

  • Measuring impact & evaluation

  • Understanding your audiences through stakeholder segmentation

  • Customer journey/experience mapping

  • Gaining perspectives from payor, provider and regulatory perspectives

  • Seeing the person behind the patient

  • Exploring channel strategies & approaches

  • Briefing external partners (including agencies and PAGs)

  • Harnessing Patient Support Programs (PSPs) & Disease Awareness Campaigns (DACs)

  • Exploring best practice in internal engagement

  • Maximizing your internal corporate communications function

  • Explore benefits, risks, and ethics of campaigns

  • Measuring the impact of your engagement & communication strategy

Day 2: Advanced Understanding of Design/Strategy for Public Relations

Risks and Threats: Their Identification and Management as hospital/organization

  • Planning for the unexpected

  • Using communication activities to manage risk to the reputation

  • Repairing a damaged reputation

  • Identifying opinion formers and influencers

  • Engaging with key decision-makers

  • Principles for building sustainable relationships with decision-makers and influencers

  • VIP and political contact programs

  • Monitoring political activities

Day 3: Corporate Communications/PR in the Corporate Mix for Hospital Image

  • Media Relations best practices

  • Effective event management

  • Developing a crisis management toolkit

  • Hosting VIP visits

  • Protocol in practice

  • Financial PR activities and roles

  • Multinational and global communication challenges

Day 4: Powerful and Persuasive Planning for your own Country Hospital

  • 10 stages of PR planning

  • Using market research to plan PR activities

  • Developing measurable objectives for activities

  • Identifying core messages

  • Developing practical communication toolkits

  • Creating a schedule of PR activities

  • Measuring outputs, outcomes, and value

Day 5: If site-visit to the hospital is applicable, we will visit one public or private hospital to cover the following:

  • Observing day-to-day responsibilities such as managing human resources, allocating budgets and other financial resources, submitting reports, and maintaining and managing IT systems and databases, coordinating with doctors, physicians, nurses, surgeons, health information technicians, pharmacists, and other professionals to ensure patient quality care, treatment, and rehabilitation.

  • Understanding the roles with regard to making a policy decision, overseeing patient care, budgeting and accounting, marketing, and driving policy impacting and technology innovations in the hospital.

  • Q&A session with the hospital founder/manager

 

PR & Customer Service

Training Course: Effective Healthcare Communication, Public Relations & Engagement


Register Now
Quick Inquiry
Discount Group Download Brochure (38)

RR234626

23 - 27 Jun 2025

London (UK) - Landmark Office Space - Oxford Street

Hotel : Landmark Office Space - Oxford Street

Cost: 5250 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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