Special Courses

Training Course: Digital Marketing Fundamentals: A Practical Crash Course


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SC235251

1 - 5 Jun 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3575 € Euro

Introduction:

In today's dynamic business landscape, digital marketing has become a cornerstone for success. This training program is crafted to empower non-digital marketers with the knowledge and skills necessary to navigate the digital realm effectively. Whether you're a business owner, a traditional marketer, or simply curious about the digital world, this program is designed to demystify digital marketing concepts and equip you with practical tools to thrive in the online space.

Objectives:

  • Build Digital Literacy: Develop a foundational understanding of key digital marketing concepts, terminologies, and strategies.

  • Strategic Thinking: Learn how to align digital marketing efforts with overall business goals and objectives.

  • Practical Application: Gain hands-on experience with essential digital marketing tools and platforms.

  • Audience Engagement: Understand how to identify and connect with target audiences through various digital channels.

  • Measure and Optimize: Acquire skills in tracking and analyzing digital marketing performance to refine strategies for continuous improvement.

Target Audience:

  • Small Business Owners: Looking to establish or enhance their online presence.

  • Traditional Marketers: Seeking to transition into the digital space.

  • Professionals: Interested in understanding and leveraging digital marketing for personal or career growth.

Outlines:

Day One:

Digital Marketing Fundamentals

  • Introduction to Digital Marketing

  • Key Concepts and Terminologies

  • Understanding the Digital Marketing Landscape

Day Two:

Strategic Planning

  • Aligning Digital Marketing with Business Goals

  • Developing a Digital Marketing Strategy

  • Identifying Key Performance Indicators (KPIs)

Day Three:

Hands-on Tools and Platforms

  • Introduction to Social Media Marketing

  • Basics of Content Creation and Marketing

  • Overview of Email Marketing

Day Four:

Audience Targeting and Engagement

  • Understanding Your Target Audience

  • Creating Buyer Personas

  • Implementing Effective Engagement Strategies

Day Five:

Analytics and Optimization

  • Introduction to Digital Analytics

  • Interpreting Data and Metrics

  • Continuous Improvement and Optimization Strategies

Special Courses

Training Course: Digital Marketing Fundamentals: A Practical Crash Course


Register Now
Quick Inquiry
Discount Group Download Brochure (38)

SC235251

1 - 5 Jun 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3575 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
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