1 - 5 Jun 2025
Cairo (Egypt)
Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel
Cost : 3575 € Euro
In today's dynamic business landscape, digital marketing has become a cornerstone for success. This training program is crafted to empower non-digital marketers with the knowledge and skills necessary to navigate the digital realm effectively. Whether you're a business owner, a traditional marketer, or simply curious about the digital world, this program is designed to demystify digital marketing concepts and equip you with practical tools to thrive in the online space.
Build Digital Literacy: Develop a foundational understanding of key digital marketing concepts, terminologies, and strategies.
Strategic Thinking: Learn how to align digital marketing efforts with overall business goals and objectives.
Practical Application: Gain hands-on experience with essential digital marketing tools and platforms.
Audience Engagement: Understand how to identify and connect with target audiences through various digital channels.
Measure and Optimize: Acquire skills in tracking and analyzing digital marketing performance to refine strategies for continuous improvement.
Small Business Owners: Looking to establish or enhance their online presence.
Traditional Marketers: Seeking to transition into the digital space.
Professionals: Interested in understanding and leveraging digital marketing for personal or career growth.
Day One:
Digital Marketing Fundamentals
Introduction to Digital Marketing
Key Concepts and Terminologies
Understanding the Digital Marketing Landscape
Day Two:
Strategic Planning
Aligning Digital Marketing with Business Goals
Developing a Digital Marketing Strategy
Identifying Key Performance Indicators (KPIs)
Day Three:
Hands-on Tools and Platforms
Introduction to Social Media Marketing
Basics of Content Creation and Marketing
Overview of Email Marketing
Day Four:
Audience Targeting and Engagement
Understanding Your Target Audience
Creating Buyer Personas
Implementing Effective Engagement Strategies
Day Five:
Analytics and Optimization
Introduction to Digital Analytics
Interpreting Data and Metrics
Continuous Improvement and Optimization Strategies