Special Courses

Training Course: Customer Experiences in the Age of Artificial Intelligence


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SC235990

19 - 23 Oct 2025

Istanbul (Turkey)

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost : 6000 € Euro

Introduction:

In today’s digital era, customer experience (CX) has become the most crucial competitive differentiator for businesses across industries. With the transformative power of Artificial Intelligence (AI), organizations now have the tools to revolutionize how they engage with customers, predict behavior, personalize experiences, and automate support.

The training program "Customer Experiences in the Age of Artificial Intelligence" is meticulously designed by Global Horizon Training Center to equip professionals with the knowledge and strategies needed to leverage AI technologies in enhancing customer experience. Participants will explore the intersection of AI and CX, covering AI-powered tools such as chatbots, recommendation engines, predictive analytics, sentiment analysis, and virtual assistants—and how they can be aligned with organizational values and human-centric service.

Objectives:

By the end of this program, participants will be able to:

  • Understand the core principles of AI and how they are transforming customer experience.

  • Analyze key AI tools and technologies that impact customer service and engagement.

  • Develop strategies for integrating AI into existing customer service models.

  • Evaluate data-driven decision-making techniques to improve customer satisfaction.

  • Design customer experience journeys enhanced by AI-driven personalization and automation.

  • Manage the ethical, privacy, and trust challenges related to AI and CX.

Course Methodology:

This training program uses a blended learning approach, including:

  • Expert-led presentations

  • Real-world case studies and industry applications

  • Interactive group discussions and workshops

  • Hands-on exercises using AI tools and platforms

  • Role-playing for CX scenarios enhanced by AI

  • Strategic planning sessions for AI integration

Organizational Impact:

Organizations that enroll their teams in this program will benefit through:

  • Enhanced customer loyalty through AI-enabled personalization

  • Increased efficiency in customer support and service delivery

  • Data-driven decision-making with improved CX metrics

  • Future-proofing customer strategies by embracing innovation

  • Improved customer retention and acquisition through predictive engagement

  • Development of a forward-thinking, tech-savvy customer service culture

Target Audience:

This course is ideal for:

  • Customer Experience Managers and Directors

  • Marketing and Digital Transformation Professionals

  • AI and Data Science Teams working on customer-facing applications

  • Customer Service and Contact Center Managers

  • Business Strategy and Innovation Officers

  • IT and CRM System Professionals

  • Anyone responsible for shaping or influencing customer experience in their organization

Outlines:

Day 1: Introduction to AI and the Evolution of Customer Experience

  • Welcome and orientation by Global Horizon Training Center

  • The fundamentals of Artificial Intelligence and Machine Learning

  • History and evolution of customer experience in the digital age

  • How AI is disrupting traditional customer service

  • Understanding customer behavior in the AI era

Day 2: AI Tools and Technologies Shaping Customer Engagement

  • Overview of AI tools for CX: chatbots, NLP, RPA, virtual assistants

  • Real-time analytics and AI-enabled dashboards

  • Sentiment analysis and voice-of-customer (VoC) tools

  • AI-powered CRM systems and personalization engines

  • Introduction to customer data platforms (CDPs)

Day 3: Designing and Optimizing AI-Enhanced Customer Journeys

  • Customer journey mapping with AI insights

  • Omnichannel experience design using intelligent tools

  • Predictive analytics for customer behavior forecasting

  • Case study: Retail and e-commerce personalization

  • Measuring and improving customer satisfaction with AI metrics

Day 4: Implementation Strategies and Ethical Considerations

  • Developing an AI-CX transformation strategy

  • Integration of AI into existing CX operations

  • Change management and staff training for AI adoption

  • Privacy, data ethics, and compliance (GDPR, etc.)

  • Bias in AI: Risks and mitigation techniques

Day 5: Future Trends and Capstone Workshop

  • The future of AI in customer experience: Voice, AR/VR, GenAI

  • Preparing your organization for AI maturity in CX

  • Leveraging AI for inclusive and accessible experiences

  • Capstone project: Team-based presentation of an AI-enhanced CX strategy

  • Feedback, action planning, and closing remarks

Special Courses

Training Course: Customer Experiences in the Age of Artificial Intelligence


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC235990

19 - 23 Oct 2025

Istanbul (Turkey) - DoubleTree by Hilton Istanbul Esentepe

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost: 6000 € Euro


  About Istanbul

Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.


  Things to do and places to visit in Istanbul

Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.

On a city break in Istanbul be sure to:

  • Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
  • Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
  • Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
  • Walk through the Basilica Cistern, an underground marvel built in the 4th century.
  • Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
  • Go shopping for exotic products and Turkish delights in the Spice Bazaar.
  • Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
  • Taste the diversity and flavor of Turkish cuisine.
  • Admire panoramas of the city from the Galata Tower.
  • Walk through Taksim Square, the city's dynamic square that never sleeps.
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