Special Courses

Training Course: Customer Experiences in the Age of Artificial Intelligence


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SC235990

13 - 17 Oct 2025

Barcelona (Spain)

Hotel : Grupotel Gran Via 678

Cost : 6000 € Euro

Introduction:

In today’s digital era, customer experience (CX) has become the most crucial competitive differentiator for businesses across industries. With the transformative power of Artificial Intelligence (AI), organizations now have the tools to revolutionize how they engage with customers, predict behavior, personalize experiences, and automate support.

The training program "Customer Experiences in the Age of Artificial Intelligence" is meticulously designed by Global Horizon Training Center to equip professionals with the knowledge and strategies needed to leverage AI technologies in enhancing customer experience. Participants will explore the intersection of AI and CX, covering AI-powered tools such as chatbots, recommendation engines, predictive analytics, sentiment analysis, and virtual assistants—and how they can be aligned with organizational values and human-centric service.

Objectives:

By the end of this program, participants will be able to:

  • Understand the core principles of AI and how they are transforming customer experience.

  • Analyze key AI tools and technologies that impact customer service and engagement.

  • Develop strategies for integrating AI into existing customer service models.

  • Evaluate data-driven decision-making techniques to improve customer satisfaction.

  • Design customer experience journeys enhanced by AI-driven personalization and automation.

  • Manage the ethical, privacy, and trust challenges related to AI and CX.

Course Methodology:

This training program uses a blended learning approach, including:

  • Expert-led presentations

  • Real-world case studies and industry applications

  • Interactive group discussions and workshops

  • Hands-on exercises using AI tools and platforms

  • Role-playing for CX scenarios enhanced by AI

  • Strategic planning sessions for AI integration

Organizational Impact:

Organizations that enroll their teams in this program will benefit through:

  • Enhanced customer loyalty through AI-enabled personalization

  • Increased efficiency in customer support and service delivery

  • Data-driven decision-making with improved CX metrics

  • Future-proofing customer strategies by embracing innovation

  • Improved customer retention and acquisition through predictive engagement

  • Development of a forward-thinking, tech-savvy customer service culture

Target Audience:

This course is ideal for:

  • Customer Experience Managers and Directors

  • Marketing and Digital Transformation Professionals

  • AI and Data Science Teams working on customer-facing applications

  • Customer Service and Contact Center Managers

  • Business Strategy and Innovation Officers

  • IT and CRM System Professionals

  • Anyone responsible for shaping or influencing customer experience in their organization

Outlines:

Day 1: Introduction to AI and the Evolution of Customer Experience

  • Welcome and orientation by Global Horizon Training Center

  • The fundamentals of Artificial Intelligence and Machine Learning

  • History and evolution of customer experience in the digital age

  • How AI is disrupting traditional customer service

  • Understanding customer behavior in the AI era

Day 2: AI Tools and Technologies Shaping Customer Engagement

  • Overview of AI tools for CX: chatbots, NLP, RPA, virtual assistants

  • Real-time analytics and AI-enabled dashboards

  • Sentiment analysis and voice-of-customer (VoC) tools

  • AI-powered CRM systems and personalization engines

  • Introduction to customer data platforms (CDPs)

Day 3: Designing and Optimizing AI-Enhanced Customer Journeys

  • Customer journey mapping with AI insights

  • Omnichannel experience design using intelligent tools

  • Predictive analytics for customer behavior forecasting

  • Case study: Retail and e-commerce personalization

  • Measuring and improving customer satisfaction with AI metrics

Day 4: Implementation Strategies and Ethical Considerations

  • Developing an AI-CX transformation strategy

  • Integration of AI into existing CX operations

  • Change management and staff training for AI adoption

  • Privacy, data ethics, and compliance (GDPR, etc.)

  • Bias in AI: Risks and mitigation techniques

Day 5: Future Trends and Capstone Workshop

  • The future of AI in customer experience: Voice, AR/VR, GenAI

  • Preparing your organization for AI maturity in CX

  • Leveraging AI for inclusive and accessible experiences

  • Capstone project: Team-based presentation of an AI-enhanced CX strategy

  • Feedback, action planning, and closing remarks

Special Courses

Training Course: Customer Experiences in the Age of Artificial Intelligence


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC235990

13 - 17 Oct 2025

Barcelona (Spain) - Grupotel Gran Via 678

Hotel : Grupotel Gran Via 678

Cost: 6000 € Euro


  About Barcelona

Barcelona, the main city of Catalonia on Spain's east coast, is known for its fantastic weather and proud local culture. It is also Spain's second largest city and has all the cosmopolitan trappings you would expect. Among Barcelona's many attractions are the delicious seafood, stunning architecture and vibrant atmosphere. It began life as a Roman city and has remained important ever since. Today, it is a buzzing city offering more than enough reasons to look for flights to Barcelona. Between UNESCO World Heritage Sites, famous sports teams plus great food, there's no shortage of ways to amuse oneself.


  Things to do and places to visit in Barcelona

Barcelona really does have something for everyone. The attractions of Barcelona include beautiful beaches to relax on, almost endless historical locations to explore, all the shops you could ever wish for, one of the world's most admired football clubs and world-class eateries - you may never want to leave. Luckily, with so much to do the city's compactness makes it easy to explore. Simply wandering through the streets is a great way to soak up the atmosphere.

Just some of the great things to do in Barcelona include:

  • Marvel at Gaudi's masterwork, the Sagrada Familia.
  • Sample the wide range of tapas in Barcelona's bars.
  • See the somewhat surreal architecture of Antoni Gaudi.
  • Wander through Park Guell, which offers great views over the city and out to sea.
  • See the Cubist master’s early work in the Picasso Museum.
  • Get lost in the winding streets of the Gothic Quarter, known locally as the Barri Gotic.
  • Browse the upmarket shops along the Passeig de Gracia.
  • Soak up the tranquil atmosphere in the Cathedral of the Sea.
  • Watch the silky skills of FC Barcelona in a game at the Camp Nou.
  • Enjoy authentic paella with fresh seafood.
  • Climb Montjuic for spectacular views.
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