Sales & Marketing

Training Course: Creative Thinking in Marketing Design


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SM235532

19 - 23 May 2025

Rome (Italy)

Cost : 5250 € Euro

Introduction

The "Creative Thinking in Marketing Design" training program focuses on equipping marketing professionals with the necessary creative skills to develop innovative and effective marketing designs. The program will explore creative processes, techniques to generate new ideas, and how to integrate them into marketing strategies for impactful campaigns.

 

Target Audience

  • Marketing professionals
  • Graphic designers
  • Branding managers
  • Content creators
  • Anyone involved in marketing design and strategy

 

Objectives

  • To develop creative thinking skills specific to marketing design
  • To explore different creative processes and techniques
  • To enhance participants’ ability to create innovative marketing concepts
  • To integrate creativity into brand strategy and visual design
  • To practice effective communication of creative ideas in a marketing context

 

Training Program Outline

 

Day 1

Introduction to Creative Thinking in Marketing

  • Session 1: The Importance of Creativity in Marketing Design
    • Understanding the role of creativity in modern marketing
    • Case studies of innovative marketing designs
  • Session 2: Exploring Creative Thinking Processes
    • Introduction to creative problem-solving techniques
    • The creative process in marketing design
  • Session 3: Barriers to Creativity and How to Overcome Them
    • Identifying mental blocks
    • Exercises to unblock creativity

 

Day 2

Creative Tools and Techniques

  • Session 1: Brainstorming Techniques for Marketing Design
    • Structured brainstorming methods
    • Brainstorming for campaign ideas and visuals
  • Session 2: Mind Mapping and Concept Development
    • Using mind maps to organize ideas
    • Developing creative concepts for marketing campaigns
  • Session 3: Storyboarding and Visualization
    • Introduction to storyboarding for marketing
    • Sketching and visualizing marketing ideas

 

Day 3

Applying Creativity to Branding and Campaigns

  • Session 1: Creative Branding Strategies
    • How creativity shapes brand identity
    • Designing creative logos, visuals, and taglines
  • Session 2: Creating Innovative Marketing Campaigns
    • Case studies of successful creative campaigns
    • Group exercise: Develop a creative marketing campaign
  • Session 3: Aligning Creativity with Marketing Goals
    • Balancing creativity and functionality in design
    • Ensuring creativity meets marketing objectives

 

Day 4

Digital and Visual Creativity

  • Session 1: Creative Digital Marketing Design
    • Using creativity in digital platforms (social media, websites)
    • Designing interactive and visually appealing digital content
  • Session 2: Visual Communication in Marketing
    • Understanding the power of visuals in marketing
    • Techniques for creative visual storytelling
  • Session 3: Advanced Design Tools for Creative Marketers
    • Exploring design software (Adobe Creative Suite, Canva, etc.)
    • Hands-on session for creating innovative designs

 

Day 5

Refining Creativity and Industry Best Practices

  • Session 1: Trends and Innovations in Marketing Design
    • Exploring the latest trends in creative marketing
    • How innovative brands stay ahead using creative designs
    • Adapting creative thinking to emerging technologies (AI, VR, AR)
  • Session 2: Case Studies of Creative Marketing Success
    • In-depth analysis of successful creative marketing campaigns
    • Lessons learned and practical takeaways
    • How to replicate creative success in different industries
  • Session 3: Best Practices for Implementing Creative Ideas
    • Steps for executing creative ideas in marketing strategy
    • Techniques for maintaining creativity within brand guidelines
    • Tips for staying creatively inspired in long-term marketing roles

Sales & Marketing

Training Course: Creative Thinking in Marketing Design


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SM235532

19 - 23 May 2025

Rome (Italy) -

Cost: 5250 € Euro


  About Rome

As cosmopolitan and diverse as it is rooted in its own history, Rome is one of the premier tourist destinations in the world. Featuring some of the best restaurants on the continent, some of the most iconic historic sites in Europe, the city is widely regarded as one of the most exciting and dynamic places to visit anywhere. The center of the Renaissance, the city houses some of the most famous works of art in the world and remains an important cultural hub to this day. Famous for art, fashion, it's delicious local cuisine, and superbly preserved monuments, Rome truly offers something for everyone.


  Things to do and places to visit in Rome

When disembarking, the first thing that can prove pleasantly challenging is deciding on what to do first! An exceptional array of hotels and inns are available to any weary traveler, as are a superb range of restaurants for those wanting to relax surrounded by the hustle and bustle of Rome in the evening. You can spend the day walking streets steeped in history, visiting galleries that contain works by Caravaggio and Michelangelo or exploring the awe-inspiring Colosseum. The city contains many beautifully maintained parks and gardens, as well as a vast collection of beautiful churches and cathedrals, ensuring that a trip to Rome will be a memorable experience for anyone.

Things to do when taking flights to Rome include:

  • Standing inside the magnificent Colosseum.
  • Gazing in awe at the stunning Castel Sant'Angelo.
  • Visiting the incredible Pantheon, one of the best-maintained buildings from the Roman era.
  • Stopping at the center of the Piazza del Popolo, one of the most beautiful squares in Europe.
  • Walking the beautiful gardens of Villa Borghese.
  • Admiring the vast, intricately carved Column of Marcus Aurelius.
  • Wandering the Forum Romanum, ruins from the Ancient Roman period.
  • Exploring some of the greatest art collections in Europe.
  • Crossing the river on the remarkably-constructed Bridge of Angels.
  • Sampling the world famous local cuisine.
 22 Portman Square, Marylebone, London W1H 7BG, UK
 3 Oudai street, Aldouki, Giza, Giza Governorate, Egypt
 0020233379764
 00201095004484
 00201102960555
 00201102960666
 19 Mayıs Mahallesi, 19 Mayis Street No 2 Sisli, 34360 Istanbul/Turkey
 00905357839460
 Australia Street, Raouche Beirut, Lebanon .، Beirut, Lebanon
 0096181746278
 811 Massachusetts Avenue, Boston, Massachusetts, 02118, USA
 6 Beirut Street - Fifth Circle Abdoun, P.O. Box 831370, 11183 Amman, Jordan
Copyright Global Horizon Training Center © 2019