Sales & Marketing

Training Course: Creative Thinking in Marketing Design


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Discount Group Download Brochure (41)

SM235532

9 - 13 Jun 2025

Amsterdam (Netherlands)

Hotel : Grand Hotel Amrâth Amsterdam

Cost : 5250 € Euro

Introduction

The "Creative Thinking in Marketing Design" training program focuses on equipping marketing professionals with the necessary creative skills to develop innovative and effective marketing designs. The program will explore creative processes, techniques to generate new ideas, and how to integrate them into marketing strategies for impactful campaigns.

 

Target Audience

  • Marketing professionals
  • Graphic designers
  • Branding managers
  • Content creators
  • Anyone involved in marketing design and strategy

 

Objectives

  • To develop creative thinking skills specific to marketing design
  • To explore different creative processes and techniques
  • To enhance participants’ ability to create innovative marketing concepts
  • To integrate creativity into brand strategy and visual design
  • To practice effective communication of creative ideas in a marketing context

 

Training Program Outline

 

Day 1

Introduction to Creative Thinking in Marketing

  • Session 1: The Importance of Creativity in Marketing Design
    • Understanding the role of creativity in modern marketing
    • Case studies of innovative marketing designs
  • Session 2: Exploring Creative Thinking Processes
    • Introduction to creative problem-solving techniques
    • The creative process in marketing design
  • Session 3: Barriers to Creativity and How to Overcome Them
    • Identifying mental blocks
    • Exercises to unblock creativity

 

Day 2

Creative Tools and Techniques

  • Session 1: Brainstorming Techniques for Marketing Design
    • Structured brainstorming methods
    • Brainstorming for campaign ideas and visuals
  • Session 2: Mind Mapping and Concept Development
    • Using mind maps to organize ideas
    • Developing creative concepts for marketing campaigns
  • Session 3: Storyboarding and Visualization
    • Introduction to storyboarding for marketing
    • Sketching and visualizing marketing ideas

 

Day 3

Applying Creativity to Branding and Campaigns

  • Session 1: Creative Branding Strategies
    • How creativity shapes brand identity
    • Designing creative logos, visuals, and taglines
  • Session 2: Creating Innovative Marketing Campaigns
    • Case studies of successful creative campaigns
    • Group exercise: Develop a creative marketing campaign
  • Session 3: Aligning Creativity with Marketing Goals
    • Balancing creativity and functionality in design
    • Ensuring creativity meets marketing objectives

 

Day 4

Digital and Visual Creativity

  • Session 1: Creative Digital Marketing Design
    • Using creativity in digital platforms (social media, websites)
    • Designing interactive and visually appealing digital content
  • Session 2: Visual Communication in Marketing
    • Understanding the power of visuals in marketing
    • Techniques for creative visual storytelling
  • Session 3: Advanced Design Tools for Creative Marketers
    • Exploring design software (Adobe Creative Suite, Canva, etc.)
    • Hands-on session for creating innovative designs

 

Day 5

Refining Creativity and Industry Best Practices

  • Session 1: Trends and Innovations in Marketing Design
    • Exploring the latest trends in creative marketing
    • How innovative brands stay ahead using creative designs
    • Adapting creative thinking to emerging technologies (AI, VR, AR)
  • Session 2: Case Studies of Creative Marketing Success
    • In-depth analysis of successful creative marketing campaigns
    • Lessons learned and practical takeaways
    • How to replicate creative success in different industries
  • Session 3: Best Practices for Implementing Creative Ideas
    • Steps for executing creative ideas in marketing strategy
    • Techniques for maintaining creativity within brand guidelines
    • Tips for staying creatively inspired in long-term marketing roles

Sales & Marketing

Training Course: Creative Thinking in Marketing Design


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SM235532

9 - 13 Jun 2025

Amsterdam (Netherlands) - Grand Hotel Amrâth Amsterdam

Hotel : Grand Hotel Amrâth Amsterdam

Cost: 5250 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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