Sales & Marketing

Training Course: Creative Thinking in Marketing Design


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SM235532

2 - 6 Jun 2025

London (UK)

Hotel : Landmark Office Space - Oxford Street

Cost : 5250 € Euro

Introduction

The "Creative Thinking in Marketing Design" training program focuses on equipping marketing professionals with the necessary creative skills to develop innovative and effective marketing designs. The program will explore creative processes, techniques to generate new ideas, and how to integrate them into marketing strategies for impactful campaigns.

 

Target Audience

  • Marketing professionals
  • Graphic designers
  • Branding managers
  • Content creators
  • Anyone involved in marketing design and strategy

 

Objectives

  • To develop creative thinking skills specific to marketing design
  • To explore different creative processes and techniques
  • To enhance participants’ ability to create innovative marketing concepts
  • To integrate creativity into brand strategy and visual design
  • To practice effective communication of creative ideas in a marketing context

 

Training Program Outline

 

Day 1

Introduction to Creative Thinking in Marketing

  • Session 1: The Importance of Creativity in Marketing Design
    • Understanding the role of creativity in modern marketing
    • Case studies of innovative marketing designs
  • Session 2: Exploring Creative Thinking Processes
    • Introduction to creative problem-solving techniques
    • The creative process in marketing design
  • Session 3: Barriers to Creativity and How to Overcome Them
    • Identifying mental blocks
    • Exercises to unblock creativity

 

Day 2

Creative Tools and Techniques

  • Session 1: Brainstorming Techniques for Marketing Design
    • Structured brainstorming methods
    • Brainstorming for campaign ideas and visuals
  • Session 2: Mind Mapping and Concept Development
    • Using mind maps to organize ideas
    • Developing creative concepts for marketing campaigns
  • Session 3: Storyboarding and Visualization
    • Introduction to storyboarding for marketing
    • Sketching and visualizing marketing ideas

 

Day 3

Applying Creativity to Branding and Campaigns

  • Session 1: Creative Branding Strategies
    • How creativity shapes brand identity
    • Designing creative logos, visuals, and taglines
  • Session 2: Creating Innovative Marketing Campaigns
    • Case studies of successful creative campaigns
    • Group exercise: Develop a creative marketing campaign
  • Session 3: Aligning Creativity with Marketing Goals
    • Balancing creativity and functionality in design
    • Ensuring creativity meets marketing objectives

 

Day 4

Digital and Visual Creativity

  • Session 1: Creative Digital Marketing Design
    • Using creativity in digital platforms (social media, websites)
    • Designing interactive and visually appealing digital content
  • Session 2: Visual Communication in Marketing
    • Understanding the power of visuals in marketing
    • Techniques for creative visual storytelling
  • Session 3: Advanced Design Tools for Creative Marketers
    • Exploring design software (Adobe Creative Suite, Canva, etc.)
    • Hands-on session for creating innovative designs

 

Day 5

Refining Creativity and Industry Best Practices

  • Session 1: Trends and Innovations in Marketing Design
    • Exploring the latest trends in creative marketing
    • How innovative brands stay ahead using creative designs
    • Adapting creative thinking to emerging technologies (AI, VR, AR)
  • Session 2: Case Studies of Creative Marketing Success
    • In-depth analysis of successful creative marketing campaigns
    • Lessons learned and practical takeaways
    • How to replicate creative success in different industries
  • Session 3: Best Practices for Implementing Creative Ideas
    • Steps for executing creative ideas in marketing strategy
    • Techniques for maintaining creativity within brand guidelines
    • Tips for staying creatively inspired in long-term marketing roles

Sales & Marketing

Training Course: Creative Thinking in Marketing Design


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SM235532

2 - 6 Jun 2025

London (UK) - Landmark Office Space - Oxford Street

Hotel : Landmark Office Space - Oxford Street

Cost: 5250 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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