Special Courses

Training Course: Creative Brand Design


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SC234858

16 - 20 Mar 2025

Dubai (UAE)

Cost : 4565 € Euro

Introduction

The creative Brand Design training course is designed to help you go from robust strategy to a unique visual identity as efficiently as possible, this training course covers both strategy and design including coaching and support  to help you implement what you learn. 

 By the end of the program, you’ll be able to:

  • Offer a creative  full-stack solution

  • Work faster

  • Advise clients on strategy

  • Sell with confidence 

Target Audience of Creative Brand Design

Anyone wishing to develop conceptual branding and visual communication skills in an experimental, practical, collaborative environment.

Training Objective of Creative Brand Design

  • Create an authentic personal or commercial brand
  • Receive expert advice and guidance to encourage experimentation and development of your practice
  • Develop your branding and identity skills for portfolio or professional development
  • Explore the creative process while working collaboratively with others
  • Know the strategy behind branding and fully comprehend it. 

Training Course Outlines

Closing a Brand design project

  • The Value Of a Strategic Brand Design Process
  • The Discovery Call
  • Pricing & Scope
  • Proposals & Negotiation

Strategy

  • Understanding & Developing Brand Strategy
  • Defining Business Purpose: Vision & Mission
  • Defining Customer Persona
  • Defining Market Position
  • Finding The Big Idea
  • How To Run a Successful Strategy Session
  • Developing The Strategy & Gaining Insight
  • Presenting The Strategy
  • Strategy Case Studies

Creative Direction in Branding

  • What is Creative Direction?
  • Finding Inspiration & Doing Research
  • Designing Moodboards
  • Presenting Moodboards To Clients
  • Creative Direction Case Studies

Designing Logos

  • What Makes a Good Logo
  • Logo Types & Terms
  • Sketching Ideas
  • Vector Techniques For Logos
  • Refining The Logo And Composition
  • Logo Case Studies

Designing a Visual Identity

  • Developing a Design Concept
  • Working With Type
  • Working With Color
  • Broadening Your Identity Design
  • Applying The Brand Online & Offline: Doing Mockups
  • Putting It All Together: The Presentation
  • Handling Feedback
  • Visual Identity Case Studies

Delivering the new brand

  • Wrapping Up The Project
  • Creating Brand Guidelines
  • Delivering Files And Assets

Advanced Branding Topics

  • Brand Architecture
  • Naming
  • Rebranding

Special Courses

Training Course: Creative Brand Design


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

SC234858

16 - 20 Mar 2025

Dubai (UAE) -

Cost: 4565 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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