30 Jun - 4 Jul 2025
London (UK)
Hotel : Landmark Office Space - Oxford Street
Cost : 5775 € Euro
The creative Brand Design training course is designed to help you go from robust strategy to a unique visual identity as efficiently as possible, this training course covers both strategy and design including coaching and support to help you implement what you learn.
By the end of the program, you’ll be able to:
Offer a creative full-stack solution
Work faster
Advise clients on strategy
Sell with confidence
Anyone wishing to develop conceptual branding and visual communication skills in an experimental, practical, collaborative environment.
Create an authentic personal or commercial brand
Receive expert advice and guidance to encourage experimentation and development of your practice
Develop your branding and identity skills for portfolio or professional development
Explore the creative process while working collaboratively with others
Know the strategy behind branding and fully comprehend it.
Closing a Brand design project
The Value Of a Strategic Brand Design Process
The Discovery Call
Pricing & Scope
Proposals & Negotiation
Strategy
Understanding & Developing Brand Strategy
Defining Business Purpose: Vision & Mission
Defining Customer Persona
Defining Market Position
Finding The Big Idea
How To Run a Successful Strategy Session
Developing The Strategy & Gaining Insight
Presenting The Strategy
Strategy Case Studies
What is Creative Direction?
Finding Inspiration & Doing Research
Designing Moodboards
Presenting Moodboards To Clients
Creative Direction Case Studies
What Makes a Good Logo
Logo Types & Terms
Sketching Ideas
Vector Techniques For Logos
Refining The Logo And Composition
Logo Case Studies
Developing a Design Concept
Working With Type
Working With Color
Broadening Your Identity Design
Applying The Brand Online & Offline: Doing Mockups
Putting It All Together: The Presentation
Handling Feedback
Visual Identity Case Studies
Wrapping Up The Project
Creating Brand Guidelines
Delivering Files And Assets
Brand Architecture
Naming
Rebranding