Management

Training Course: Certified Marketing Management Professional (CMMP)


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MA235258

26 - 30 May 2025

Paris (France)

Cost : 5250 € Euro

Introduction:

The Certified Marketing Management Professional (CMMP) training program, offered by Global Horizon Training Center, is a comprehensive and advanced-level course designed to equip marketing professionals with the knowledge and skills necessary to excel in the dynamic field of marketing management. This program is tailored to prepare participants for the Marketing Management Professional (MMP) exam, ensuring they are well-versed in the latest marketing strategies and industry best practices.

Objectives:

  • Provide a deep understanding of advanced marketing concepts and principles.

  • Equip participants with strategic marketing management skills.

  • Prepare participants for the Marketing Management Professional (MMP) exam.

  • Foster critical thinking and analytical skills in marketing decision-making.

  • Enhance participants' ability to develop and implement effective marketing strategies.

Methodology:

The CMMP training program employs a diverse range of teaching methods to cater to different learning styles:

  • Lectures by industry experts to provide theoretical knowledge.

  • Case studies and real-world examples to illustrate practical applications.

  • Group discussions and workshops for interactive learning.

  • Simulations and role-playing exercises to enhance problem-solving skills.

  • Assessment tests and quizzes to measure participants' understanding and progress.

Target Audience:

The CMMP training program is designed for mid to senior-level marketing professionals who aim to advance their careers in marketing management. It is also suitable for individuals preparing for the Marketing Management Professional (MMP) exam and seeking a globally recognized certification. The program is open to professionals from various industries who want to stay ahead in the rapidly evolving field of marketing.

Outlines:

Day 1: Foundations of Marketing Management

  • Introduction to Marketing Management

  • Marketing Planning and Strategy

  • Market Research and Analysis

Day 2: Advanced Marketing Strategies

  • Digital Marketing Trends and Strategies

  • Integrated Marketing Communications

  • Brand Management

Day 3: Customer Relationship Management (CRM)

  • Understanding Customer Behavior

  • Building and Managing Customer Relationships

  • CRM Technologies and Implementation

Day 4: Strategic Marketing Management

  • Market Segmentation and Targeting

  • Competitive Analysis and Positioning

  • Developing Marketing Metrics and KPIs

Day 5: Exam Preparation and Review

  • Overview of the MMP Exam Structure

  • Practice Exam Questions and Discussions

  • Review of Key Concepts and Strategies

Management

Training Course: Certified Marketing Management Professional (CMMP)


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

MA235258

26 - 30 May 2025

Paris (France) -

Cost: 5250 € Euro


  About Paris

Lying on the River Seine, Paris is commonly referred to as the city for lovers, but it's actually a fantastic place for anyone to visit and explore. It's full of history, art, literature and amazing architecture for starters, but is also well known as being home to high fashion, which makes it a popular shopping destination. Visitors to the French Capital will find both high-end designer stores and quirky boutiques. The attractions of Paris range for art museums to shopping to simply taking a walk and soaking up the atmosphere. To top it all off, Paris has plenty of superb food and drink, in case there weren't already enough reasons to travel to Paris.


  Things to do and places to visit in Paris

Anyone who travels to Paris is in for a treat, as it is a beautiful city full of atmosphere. Many of Paris' attractions are world-famous, but it's also a city where you can find hidden gems. Taking a flight to Paris for a short visit is really like visiting a number of different cities, as all of its neighbourhoods, or arrondissements, have their own distinct character. Examples include the medieval Latin Quarter and the bohemian Marais. Each and every one is worth exploring.

Great things to do in Paris include:

  • Checking out the views from the top of the Eiffel Tower.
  • Seeing renowned masterpieces, including the Mona Lisa in the Louvre.
  • Taking a tour of the impressive, albeit slightly creepy, Paris Catacombs.
  • Marvelling at the beautiful Notre Dame Cathedral.
  • Browsing the designer stores around the Champs-Elysees.
  • Munching snails in one of the city's haute cuisine eateries.
  • Visiting the graves of luminaries including Oscar Wilde and Jim Morrison at Pere Lachaise Cemetery.
  • Admiring the imposing Arc de Triomphe.
  • Wandering around the boutiques of the Marais district.
  • Watching the famous Paris St-Germain football team play.
  • Taking in the Impressionist art at the Musee D'Orsay.
  • Watching the world go by from a cafe terrace.
  • Visiting the distinctive Centre Georges Pompidou.
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