28 Apr - 9 May 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 8400 € Euro
The Certified Event Manager - Extended Program is an immersive 10-day training designed to provide participants with an in-depth understanding of event management principles, practices, and strategies. From conceptualization to execution, this program covers every aspect of event planning, equipping participants with the knowledge, skills, and certifications needed to excel in the fast-paced world of event management.
This program is suitable for individuals seeking to pursue a career in event management, including:
Aspiring event planners and coordinators
Marketing and communications professionals
Hospitality and tourism professionals
Business owners and entrepreneurs interested in event planning
Participants may vary in experience levels, from beginners with little to no prior knowledge of event management to seasoned professionals looking to enhance their skills and credentials.
By the end of this extensive training program, participants will be able to:
Develop comprehensive event management plans, including budgets, timelines, and logistics.
Implement effective marketing and promotional strategies to attract attendees and sponsors.
Navigate legal and regulatory considerations related to event planning and execution.
Demonstrate proficiency in project management, communication, and stakeholder engagement.
Apply industry best practices and emerging trends to create memorable and impactful events.
Earn a prestigious certification as a Certified Event Manager, validating their expertise and credibility in the field.
Days 1-2: Foundations of Event Management
Introduction to event management principles and practices
Understanding the event planning lifecycle
Developing event concepts and themes
Budgeting and financial planning for events
Venue selection, negotiation, and contracts
Days 3-4: Event Planning and Logistics
Creating detailed event timelines and schedules
Procurement and management of event resources
Risk management and contingency planning
Transportation, accommodations, and hospitality arrangements
Technology integration and event logistics software
Days 5-6: Marketing and Promotion Strategies
Designing comprehensive event marketing plans
Leveraging digital marketing channels for event promotion
Implementing traditional marketing tactics and advertising strategies
Sponsorship acquisition and partnership development
Measuring and analyzing marketing ROI and effectiveness
Days 7-8: Event Execution and Management
Coordinating event day operations and logistics
Managing event staff, volunteers, and vendors
Crisis management and emergency response procedures
On-site coordination and attendee management
Post-event evaluations, debriefings, and follow-up activities
Days 9-10: Advanced Topics in Event Management
Industry trends and innovations in event technology
Sustainable event practices and environmental considerations
Legal and regulatory considerations for event planners
Enhancing attendee engagement and experience
Professional development and career advancement in event management