Introduction

Business Strategy is a training course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp framework that some of the world’s best companies use to create value and achieve outstanding financial performance.

The business Strategy consists of approximately 20 hours of material delivered over a one-week period (5 Days).

Business Strategy features 5 Days of content and daily exercises, enabling the opportunity to put learning into practice. Participants will learn how to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.

Training Objectives

• Assess business opportunities through the lens of value creation

• Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today

• Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success

• Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match

• Build sustainable success with the help of complements and network effects

Target Audience

• Mid-Career Professionals
• Develop a powerful, value-based strategy to achieve greater success for your team and organization.
• General Managers
• Apply tools and frameworks to effectively allocate resources, determine which projects to pursue, and deepen your company’s competitive advantage.
• Consultants and Investors
• Make stronger strategic recommendations and recognize the companies that are likely to achieve enduring financial success.

Outline

Day 1: Creating Value for Customers

• Introduction to the value stack framework
• Pricing decisions with a focus on Willingness to Pay (WTP)
• Differentiating between sales success and WTP
• Strategies to increase WTP and decrease WTS for competitive advantage
• Understanding and identifying key value drivers

Day 2: Adding Value Through Complements & Network Effects

• Identifying complements and understanding their strategic role
• Difference between complements and substitutes
• Using complementary products and services as a competitive advantage
• Developing customer journey maps to identify opportunities for added value
• Competing in markets driven by network effects
• Strategies for competing against dominant platforms
• Increasing customer value beyond scale advantages

Day 3: Creating Value for Talent

• Making work more attractive for employees
• Understanding the difference between lowering WTS and reducing compensation
• Workplace flexibility and employee engagement strategies
• Creating employee journey maps to improve employee experience
• Exploring the principles of the Good Jobs Strategy

Day 4: Mastering Productivity & Supplier Value

• Understanding productivity and competitive performance
• Economies of scale and minimum efficient scale concepts
• Creating shared value with suppliers
• Building and improving supplier relationships
• Differentiating between productivity and management effectiveness

Day 5: Strategy Implementation & Value Mapping

• Moving from strategy formulation to effective implementation
• Prioritizing strategic initiatives and business goals
• Developing initiatives that are difficult to imitate
• Identifying critical value drivers for customers and employees
• Creating and applying a company value map
• Prioritizing value drivers to support sustainable business growth