Introduction
Business Strategy is a training course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp framework that some of the world’s best companies use to create value and achieve outstanding financial performance.
The business Strategy consists of approximately 20 hours of material delivered over a one-week period (5 Days).
Business Strategy features 5 Days of content and daily exercises, enabling the opportunity to put learning into practice. Participants will learn how to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.
Training Objectives
- Assess business opportunities through the lens of value creation
- Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today
- Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success
- Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match
- Build sustainable success with the help of complements and network effects
Target Audience
Mid-Career Professionals
Develop a powerful, value-based strategy to achieve greater success for your team and organization.
General Managers
Apply tools and frameworks to effectively allocate resources, determine which projects to pursue, and deepen your company’s competitive advantage.
Consultants and Investors
Make stronger strategic recommendations and recognize the companies that are likely to achieve enduring financial success.
Training Program Outline
Module 1:
Creating Value for Customers
- Develop a foundational understanding of the value stack framework
- Learn how to make pricing decisions with a focus on WTP
- Distinguish the difference between sales success and WTP
- Identify ways to increase WTP and decrease WTS to create a dual advantage
- Explore the idea of value drivers
Module 2:
Adding Value Through Complements
- Learn to identify complements
- Understand the difference between a compliment and a substitute
- Discover the power of complements as a competitive advantage
- Create a customer journey map to discover complementary products and services
Module 3:
Competing with Network Effects
- Learn how to compete against dominant platforms
- Analyze the marketplace to determine how to lift WTP in ways that don’t rely on the scale
Module 4:
Creating Value for Talent
- Discover ways to make work more attractive for your employees
- Understand the difference between lowering WTS and reducing compensation
- Explore workplace flexibility and learn ways to make work more attractive
- Create an employee journey map to find ways to improve the employee experience
- Explore the elements of the Good Jobs Strategy
Module 5:
Mastering Productivity
- Discover why some companies are more productive than others
- Explore the power of economies of scale and minimum efficient scale
- Learn about opportunities to share value with your suppliers
- Identify ways to improve supplier relationships
- Determine the difference between good management practices and productivity
Module 6:
Implementing Strategy
- Learn to move from strategy formulation to strategy implementation
- Discover the importance of prioritizing strategic initiatives
- Learn to differentiate initiatives in a way that makes them difficult to imitate
- Determine the most important value drivers for your customers and employees
- Create a value map for your company
- Explore ways to prioritize the most important value drivers to grow your busines
About Istanbul
Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.
Things to do and places to visit in Istanbul
Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.
On a city break in Istanbul be sure to:
- Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
- Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
- Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
- Walk through the Basilica Cistern, an underground marvel built in the 4th century.
- Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
- Go shopping for exotic products and Turkish delights in the Spice Bazaar.
- Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
- Taste the diversity and flavor of Turkish cuisine.
- Admire panoramas of the city from the Galata Tower.
- Walk through Taksim Square, the city's dynamic square that never sleeps.