3 - 7 Mar 2025
London (UK)
Hotel : Landmark Office Space - Oxford Street
Cost : 5775 € Euro
Business Strategy is a training course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp framework that some of the world’s best companies use to create value and achieve outstanding financial performance.
The business Strategy consists of approximately 20 hours of material delivered over a one-week period (5 Days).
Business Strategy features 5 Days of content and daily exercises, enabling the opportunity to put learning into practice. Participants will learn how to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.
Assess business opportunities through the lens of value creation
Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today
Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success
Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match
Build sustainable success with the help of complements and network effects
Mid-Career Professionals
Develop a powerful, value-based strategy to achieve greater success for your team and organization.
General Managers
Apply tools and frameworks to effectively allocate resources, determine which projects to pursue, and deepen your company’s competitive advantage.
Consultants and Investors
Make stronger strategic recommendations and recognize the companies that are likely to achieve enduring financial success.
Module 1:
Creating Value for Customers
Develop a foundational understanding of the value stack framework
Learn how to make pricing decisions with a focus on WTP
Distinguish the difference between sales success and WTP
Identify ways to increase WTP and decrease WTS to create a dual advantage
Explore the idea of value drivers
Module 2:
Adding Value Through Complements
Learn to identify complements
Understand the difference between a compliment and a substitute
Discover the power of complements as a competitive advantage
Create a customer journey map to discover complementary products and services
Module 3:
Competing with Network Effects
Learn how to compete against dominant platforms
Analyze the marketplace to determine how to lift WTP in ways that don’t rely on the scale
Module 4:
Creating Value for Talent
Discover ways to make work more attractive for your employees
Understand the difference between lowering WTS and reducing compensation
Explore workplace flexibility and learn ways to make work more attractive
Create an employee journey map to find ways to improve the employee experience
Explore the elements of the Good Jobs Strategy
Module 5:
Mastering Productivity
Discover why some companies are more productive than others
Explore the power of economies of scale and minimum efficient scale
Learn about opportunities to share value with your suppliers
Identify ways to improve supplier relationships
Determine the difference between good management practices and productivity
Module 6:
Implementing Strategy
Learn to move from strategy formulation to strategy implementation
Discover the importance of prioritizing strategic initiatives
Learn to differentiate initiatives in a way that makes them difficult to imitate
Determine the most important value drivers for your customers and employees
Create a value map for your company
Explore ways to prioritize the most important value drivers to grow your busines