Introduction
Business Strategy is a training course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp framework that some of the world’s best companies use to create value and achieve outstanding financial performance.
The business Strategy consists of approximately 20 hours of material delivered over a one-week period (5 Days).
Business Strategy features 5 Days of content and daily exercises, enabling the opportunity to put learning into practice. Participants will learn how to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.
Training Objectives
- Assess business opportunities through the lens of value creation
- Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today
- Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success
- Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match
- Build sustainable success with the help of complements and network effects
Target Audience
Mid-Career Professionals
Develop a powerful, value-based strategy to achieve greater success for your team and organization.
General Managers
Apply tools and frameworks to effectively allocate resources, determine which projects to pursue, and deepen your company’s competitive advantage.
Consultants and Investors
Make stronger strategic recommendations and recognize the companies that are likely to achieve enduring financial success.
Training Program Outline
Module 1:
Creating Value for Customers
- Develop a foundational understanding of the value stack framework
- Learn how to make pricing decisions with a focus on WTP
- Distinguish the difference between sales success and WTP
- Identify ways to increase WTP and decrease WTS to create a dual advantage
- Explore the idea of value drivers
Module 2:
Adding Value Through Complements
- Learn to identify complements
- Understand the difference between a compliment and a substitute
- Discover the power of complements as a competitive advantage
- Create a customer journey map to discover complementary products and services
Module 3:
Competing with Network Effects
- Learn how to compete against dominant platforms
- Analyze the marketplace to determine how to lift WTP in ways that don’t rely on the scale
Module 4:
Creating Value for Talent
- Discover ways to make work more attractive for your employees
- Understand the difference between lowering WTS and reducing compensation
- Explore workplace flexibility and learn ways to make work more attractive
- Create an employee journey map to find ways to improve the employee experience
- Explore the elements of the Good Jobs Strategy
Module 5:
Mastering Productivity
- Discover why some companies are more productive than others
- Explore the power of economies of scale and minimum efficient scale
- Learn about opportunities to share value with your suppliers
- Identify ways to improve supplier relationships
- Determine the difference between good management practices and productivity
Module 6:
Implementing Strategy
- Learn to move from strategy formulation to strategy implementation
- Discover the importance of prioritizing strategic initiatives
- Learn to differentiate initiatives in a way that makes them difficult to imitate
- Determine the most important value drivers for your customers and employees
- Create a value map for your company
- Explore ways to prioritize the most important value drivers to grow your busines
About Barcelona
Barcelona, the main city of Catalonia on Spain's east coast, is known for its fantastic weather and proud local culture. It is also Spain's second largest city and has all the cosmopolitan trappings you would expect. Among Barcelona's many attractions are the delicious seafood, stunning architecture and vibrant atmosphere. It began life as a Roman city and has remained important ever since. Today, it is a buzzing city offering more than enough reasons to look for flights to Barcelona. Between UNESCO World Heritage Sites, famous sports teams plus great food, there's no shortage of ways to amuse oneself.
Things to do and places to visit in Barcelona
Barcelona really does have something for everyone. The attractions of Barcelona include beautiful beaches to relax on, almost endless historical locations to explore, all the shops you could ever wish for, one of the world's most admired football clubs and world-class eateries - you may never want to leave. Luckily, with so much to do the city's compactness makes it easy to explore. Simply wandering through the streets is a great way to soak up the atmosphere.
Just some of the great things to do in Barcelona include:
- Marvel at Gaudi's masterwork, the Sagrada Familia.
- Sample the wide range of tapas in Barcelona's bars.
- See the somewhat surreal architecture of Antoni Gaudi.
- Wander through Park Guell, which offers great views over the city and out to sea.
- See the Cubist master’s early work in the Picasso Museum.
- Get lost in the winding streets of the Gothic Quarter, known locally as the Barri Gotic.
- Browse the upmarket shops along the Passeig de Gracia.
- Soak up the tranquil atmosphere in the Cathedral of the Sea.
- Watch the silky skills of FC Barcelona in a game at the Camp Nou.
- Enjoy authentic paella with fresh seafood.
- Climb Montjuic for spectacular views.