Introduction
Business Strategy is a training course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp framework that some of the world’s best companies use to create value and achieve outstanding financial performance.
The business Strategy consists of approximately 20 hours of material delivered over a one-week period (5 Days).
Business Strategy features 5 Days of content and daily exercises, enabling the opportunity to put learning into practice. Participants will learn how to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.
Training Objectives
- Assess business opportunities through the lens of value creation
- Apply the value stick, a research-based framework for strategy formulation, to key strategic decisions that companies face today
- Master the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success
- Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match
- Build sustainable success with the help of complements and network effects
Target Audience
Mid-Career Professionals
Develop a powerful, value-based strategy to achieve greater success for your team and organization.
General Managers
Apply tools and frameworks to effectively allocate resources, determine which projects to pursue, and deepen your company’s competitive advantage.
Consultants and Investors
Make stronger strategic recommendations and recognize the companies that are likely to achieve enduring financial success.
Training Program Outline
Module 1:
Creating Value for Customers
- Develop a foundational understanding of the value stack framework
- Learn how to make pricing decisions with a focus on WTP
- Distinguish the difference between sales success and WTP
- Identify ways to increase WTP and decrease WTS to create a dual advantage
- Explore the idea of value drivers
Module 2:
Adding Value Through Complements
- Learn to identify complements
- Understand the difference between a compliment and a substitute
- Discover the power of complements as a competitive advantage
- Create a customer journey map to discover complementary products and services
Module 3:
Competing with Network Effects
- Learn how to compete against dominant platforms
- Analyze the marketplace to determine how to lift WTP in ways that don’t rely on the scale
Module 4:
Creating Value for Talent
- Discover ways to make work more attractive for your employees
- Understand the difference between lowering WTS and reducing compensation
- Explore workplace flexibility and learn ways to make work more attractive
- Create an employee journey map to find ways to improve the employee experience
- Explore the elements of the Good Jobs Strategy
Module 5:
Mastering Productivity
- Discover why some companies are more productive than others
- Explore the power of economies of scale and minimum efficient scale
- Learn about opportunities to share value with your suppliers
- Identify ways to improve supplier relationships
- Determine the difference between good management practices and productivity
Module 6:
Implementing Strategy
- Learn to move from strategy formulation to strategy implementation
- Discover the importance of prioritizing strategic initiatives
- Learn to differentiate initiatives in a way that makes them difficult to imitate
- Determine the most important value drivers for your customers and employees
- Create a value map for your company
- Explore ways to prioritize the most important value drivers to grow your busines
About Rome
As cosmopolitan and diverse as it is rooted in its own history, Rome is one of the premier tourist destinations in the world. Featuring some of the best restaurants on the continent, some of the most iconic historic sites in Europe, the city is widely regarded as one of the most exciting and dynamic places to visit anywhere. The center of the Renaissance, the city houses some of the most famous works of art in the world and remains an important cultural hub to this day. Famous for art, fashion, it's delicious local cuisine, and superbly preserved monuments, Rome truly offers something for everyone.
Things to do and places to visit in Rome
When disembarking, the first thing that can prove pleasantly challenging is deciding on what to do first! An exceptional array of hotels and inns are available to any weary traveler, as are a superb range of restaurants for those wanting to relax surrounded by the hustle and bustle of Rome in the evening. You can spend the day walking streets steeped in history, visiting galleries that contain works by Caravaggio and Michelangelo or exploring the awe-inspiring Colosseum. The city contains many beautifully maintained parks and gardens, as well as a vast collection of beautiful churches and cathedrals, ensuring that a trip to Rome will be a memorable experience for anyone.
Things to do when taking flights to Rome include:
- Standing inside the magnificent Colosseum.
- Gazing in awe at the stunning Castel Sant'Angelo.
- Visiting the incredible Pantheon, one of the best-maintained buildings from the Roman era.
- Stopping at the center of the Piazza del Popolo, one of the most beautiful squares in Europe.
- Walking the beautiful gardens of Villa Borghese.
- Admiring the vast, intricately carved Column of Marcus Aurelius.
- Wandering the Forum Romanum, ruins from the Ancient Roman period.
- Exploring some of the greatest art collections in Europe.
- Crossing the river on the remarkably-constructed Bridge of Angels.
- Sampling the world famous local cuisine.