PR & Customer Service

Training Course: Building Effective Media Relations


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RR234573

27 - 31 Jan 2025

Amsterdam (Netherlands)

Hotel : Grand Hotel Amrâth Amsterdam

Cost : 5250 € Euro

Course Introduction

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication, and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audience.

Building Effective Media Relations Course Objectives

  • Learning how to handle Media in good and bad times.

  • Learning how to handle the publicity, public image and publications of the organization effectively.

  • Acknowledging the media effect and the different types of Media.

  • Acknowledging the ideal practices for conducting press releases, press conferences and other media-related events.

Course Outlines of Building Effective Media Relations

Public Relations and Communication.

  • Public Relations and its main function.
  • Planning and implementing campaigns.
  • Theories of communication.
  • The nature of mass communication.
  • Spreading the Corporate message.

Differences between marketing and public relations.

  • The major differences between advertisement, and public relations.
  • How to build integrated publicity models.
  • Facilitating PR tools and practices in marketing. 

Media and Public Relations.

  • What is media? Different types of media.
  • The history and nature of propaganda.
  • The ethical standards of global media.
  • The relation between public relations and diversified media outlets.
  • Creating media lists.

Audience and public opinion.

  • Determining the key audience of an organization.
  • Prioritizing and customizing messages for each targeted audience.
  • Choosing the ideal media outlet for each of the targeted audiences.
  • Measuring public opinion surrounding an issue.
  • Issue Management and how to modify public opinion.

The essential practices of a PR representative when handling media.

  • Creating news worthy stories through events.
  • Handling media in times of crises.
  • The key components of a press release.
  • The art of writing a press release.
  • Press conference preparations.
  • The art of public speaking.

Case studies, practicing of press release, practicing public speaking, and success stories of a real  PR campaign.

PR & Customer Service

Training Course: Building Effective Media Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR234573

27 - 31 Jan 2025

Amsterdam (Netherlands) - Grand Hotel Amrâth Amsterdam

Hotel : Grand Hotel Amrâth Amsterdam

Cost: 5250 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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