Introduction
In today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audiences.
Building Effective Media Relations Course Objectives
- Learning how to handle Media in good and bad times.
- Learning how to handle the publicity, public image, and publications of the organization effectively.
- Acknowledging the media effect and the different types of Media.
- Acknowledging the ideal practices for conducting press releases, press conferences, and other media-related events.
Course Outlines of Building Effective Media Relations
Day 1: Public Relations and Communication
- Public Relations and its main function.
- Planning and implementing campaigns.
- Theories of communication.
- The nature of mass communication.
- Spreading the Corporate message.
Day 2: Differences between marketing and public relations
- The major differences between advertisement, and public relations.
- How to build integrated publicity models.
- Facilitating PR tools and practices in marketing.
Day 3: Media and Public Relations
- What is media? Different types of media.
- The history and nature of propaganda.
- The ethical standards of global media.
- The relation between public relations and diversified media outlets.
- Creating media lists.
Day 4: Audience and public opinion
- Determining the key audience of an organization.
- Prioritizing and customizing messages for each targeted audience.
- Choosing the ideal media outlet for each of the targeted audiences.
- Measuring public opinion surrounding an issue.
- Issue Management and how to modify public opinion.
Day 5: The essential practices of a PR representative when handling media
- Creating newsworthy stories through events.
- Handling media in times of crises.
- The key components of a press release.
- The art of writing a press release.
- Press conference preparations.
- The art of public speaking.
Case studies, practicing of a press release, practicing public speaking, and success stories of a real PR campaign.
About Madrid
Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.
Things to do and places to visit in Madrid
The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.
When visiting Madrid, be sure to:
- See the superb collection of art is the Museo del Prado.
- Stroll down the Gran Via.
- Enjoy the atmosphere of the Plaza Mayor.
- Wander through the stunning gardens of the Parque del Buen Retiro.
- See the beautiful mansion of the Museo Lazaro Galdiano.
- Find quirky fashions in the Fuencarral market.
- Try some of the many different tapas dishes.
- Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
- See the breathtaking Basilica de San Francisco El Grande.
- Wander the Casa de Campo park, which is five times the size of Central Park.
- Shop in the luxury boutiques of the Golden Mile.
- Look for bargains at the El Rasto flea market.
- See Picasso's Guernica in the Reina Sofia museum.
- Snack on churros with chocolate.