Training Course: Brand Building and Reputation Management

Introduction:

A strong brand and solid reputation are intangible assets that drive trust and loyalty. This program focuses on strategic brand development and proactive reputation management across digital and traditional channels.

Target Audience:

• Marketing and communication professionals

• PR and branding specialists

• Corporate strategy teams

• Media and stakeholder engagement teams

• Entrepreneurs and brand managers

Objectives:

• Define and position a strong, differentiated brand.

• Align brand promise with stakeholder expectations.

• Proactively manage organizational reputation.

• Respond to reputation threats with strategic communication.

Outlines:

Day 1:

Building a Distinctive Brand

• Core elements of brand identity and values

• Brand positioning and emotional connection

• Storytelling and brand voice

• Brand consistency across platforms

• Brand audit activity

Day 2:

Managing Reputation Strategically

• Reputation vs. brand: Key differences and overlap

• Risk and crisis communication for reputation defense

• Stakeholder perception and trust-building

• Social media reputation dynamics

• Workshop: Reputation recovery planning