Introduction:

In rapidly evolving markets, senior marketing professionals must navigate complexity with precision and foresight. This program delivers advanced marketing techniques focused on strategic planning, market intelligence, brand innovation, and data-driven decision-making. It is designed for experienced professionals seeking to sharpen their ability to analyze, plan, and implement marketing strategies that deliver measurable growth and competitive advantage.

Objectives:

By the end of this program, participants will be able to:

• Design data-informed marketing strategies aligned with business goals

• Apply advanced market segmentation and targeting methods

• Analyze and strengthen brand positioning in competitive landscapes

• Integrate digital tools and platforms for effective market engagement

• Evaluate marketing performance using advanced metrics and analytics

Target Audience:

• Senior Marketing Managers

• Heads of Marketing Departments

• Brand and Product Strategists

• Market Analysts

• Senior Communication and Digital Marketing Specialists

• Business Development Professionals involved in marketing decisions

Outlines:

Day 1:

Strategic Marketing Planning & Positioning

• Frameworks for strategic marketing planning

• Aligning marketing goals with business strategy

• Advanced positioning techniques: differentiation and relevance

• Case analysis: global repositioning success stories

Day 2:

Advanced Market Intelligence & Consumer Insight

• Building deep customer profiles using behavioral and psychographic data

• Tools for market trend forecasting and competitor analysis

• Customer segmentation strategies

• Interactive exercise: Mapping actionable insights

Day 3:

Data-Driven Marketing & Performance Metrics

• Leveraging analytics in campaign design and execution

• Key marketing KPIs: CAC, CLV, ROMI

• A/B testing, dashboards, and conversion analysis

• Practical case study: Evaluating multi-channel campaign success

Day 4:

Innovation in Product and Brand Strategy

• Product portfolio analysis (BCG Matrix, Ansoff Matrix)

• Brand architecture and identity evolution

• Launch strategies for new products or repositioned brands

• Innovation mapping and value proposition design

Day 5:

Digital Strategy & Omnichannel Integration

• Planning integrated campaigns across web, mobile, and social

• Search, display, content, and influencer marketing deep dive

• Customer journey mapping and touchpoint optimization

• Evaluating digital performance and adapting in real-time