PR & Customer Service

Training Course: Advanced Public Relations


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RR5002

22 - 26 Jun 2025

Dubai (UAE)

Cost : 4150 € Euro

Introduction

Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment. In this program you will learn how to:

  • The range of activities and skills of PR and how they can benefit you
  • The tools and techniques of effective PR practice
  • To improve your planning and writing for a range of media
  • To deliver successful events, visitor and VIP programs

Course Objectives of Advanced Public Relations

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Course Methodology of Advanced Public Relations

The program uses a rich mixture of practical exercises, case studies, questionnaires, syndicate and group work, and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.

Course Summary of Advanced Public Relations

The program is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st-century organization. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practiced, and illustrated with a wide range of recent case studies. The program includes personal action planning to ensure that the learning can be successfully transferred to your own work.

Course Outlines of Advanced Public Relations

The 21st Century Communicator

  • Introduction and welcome
  • Goal setting for the program
  • The role of Communications PR in the organization
  • The range of media and channels
  • A problem-solving approach to PR
  • Personal goal-setting for the program

From theory to successful practice

  • Communications models: implications for practice
  • Psychological themes and construction in practice
  • The art of influence and persuasion
  • Ethics and communications
  • Organizational transparency and communications
  • Taking and interpreting communication briefs

The Medium is the Message

  • Managing stakeholder relations
  • Managing government relations
  • Choosing channels - matching media to tasks and stakeholders
  • Writing and editing a newsletter, newspaper or magazine
  • Writing for the web
  • Organizing events and exhibitions

e-Management x Communication

  • Improving the power of communications in the organization
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

PR & Customer Service

Training Course: Advanced Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR5002

22 - 26 Jun 2025

Dubai (UAE) -

Cost: 4150 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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