Introduction
Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment. In this program you will learn how to:
- The range of activities and skills of PR and how they can benefit you
- The tools and techniques of effective PR practice
- To improve your planning and writing for a range of media
- To deliver successful events, visitor and VIP programs
Course Objectives of Advanced Public Relations
- Examine the role of Communications/PR in the 21st Century Organisation
- Explore the range of communications techniques and tools available
- Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
- Learn how to write a clear PR/Communications brief
- Plan communications activity to meet client need
- Learn how to develop an electronic PR/Communications Centre
- Develop crisis media management techniques
- Develop media interview techniques
- Develop personal communications effectiveness
Course Methodology of Advanced Public Relations
The program uses a rich mixture of practical exercises, case studies, questionnaires, syndicate and group work, and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.
Course Summary of Advanced Public Relations
The program is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st-century organization. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practiced, and illustrated with a wide range of recent case studies. The program includes personal action planning to ensure that the learning can be successfully transferred to your own work.
Course Outlines of Advanced Public Relations
The 21st Century Communicator
- Introduction and welcome
- Goal setting for the program
- The role of Communications PR in the organization
- The range of media and channels
- A problem-solving approach to PR
- Personal goal-setting for the program
From theory to successful practice
- Communications models: implications for practice
- Psychological themes and construction in practice
- The art of influence and persuasion
- Ethics and communications
- Organizational transparency and communications
- Taking and interpreting communication briefs
The Medium is the Message
- Managing stakeholder relations
- Managing government relations
- Choosing channels - matching media to tasks and stakeholders
- Writing and editing a newsletter, newspaper or magazine
- Writing for the web
- Organizing events and exhibitions
e-Management x Communication
- Improving the power of communications in the organization
- Measuring communications effectiveness
- Using measurement to improve performance
- Crisis communication
- Reputational management
Putting it all together
- Planning your career and personal development
- Impacting positively on your managers
- Managing up and increasing your personal visibility
- Networking and effectiveness
- Team working and your personal effectiveness
- Time management and work planning
- Summary and Conclusion
About Paris
Lying on the River Seine, Paris is commonly referred to as the city for lovers, but it's actually a fantastic place for anyone to visit and explore. It's full of history, art, literature and amazing architecture for starters, but is also well known as being home to high fashion, which makes it a popular shopping destination. Visitors to the French Capital will find both high-end designer stores and quirky boutiques. The attractions of Paris range for art museums to shopping to simply taking a walk and soaking up the atmosphere. To top it all off, Paris has plenty of superb food and drink, in case there weren't already enough reasons to travel to Paris.
Things to do and places to visit in Paris
Anyone who travels to Paris is in for a treat, as it is a beautiful city full of atmosphere. Many of Paris' attractions are world-famous, but it's also a city where you can find hidden gems. Taking a flight to Paris for a short visit is really like visiting a number of different cities, as all of its neighbourhoods, or arrondissements, have their own distinct character. Examples include the medieval Latin Quarter and the bohemian Marais. Each and every one is worth exploring.
Great things to do in Paris include:
- Checking out the views from the top of the Eiffel Tower.
- Seeing renowned masterpieces, including the Mona Lisa in the Louvre.
- Taking a tour of the impressive, albeit slightly creepy, Paris Catacombs.
- Marvelling at the beautiful Notre Dame Cathedral.
- Browsing the designer stores around the Champs-Elysees.
- Munching snails in one of the city's haute cuisine eateries.
- Visiting the graves of luminaries including Oscar Wilde and Jim Morrison at Pere Lachaise Cemetery.
- Admiring the imposing Arc de Triomphe.
- Wandering around the boutiques of the Marais district.
- Watching the famous Paris St-Germain football team play.
- Taking in the Impressionist art at the Musee D'Orsay.
- Watching the world go by from a cafe terrace.
- Visiting the distinctive Centre Georges Pompidou.