PR & Customer Service

Training Course: Advanced Public Relations


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RR5002

13 - 17 Jan 2025

Rome (Italy)

Cost : 5250 € Euro

Introduction

Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment. In this program you will learn how to:

  • The range of activities and skills of PR and how they can benefit you
  • The tools and techniques of effective PR practice
  • To improve your planning and writing for a range of media
  • To deliver successful events, visitor and VIP programs

Course Objectives of Advanced Public Relations

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Course Methodology of Advanced Public Relations

The program uses a rich mixture of practical exercises, case studies, questionnaires, syndicate and group work, and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.

Course Summary of Advanced Public Relations

The program is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st-century organization. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practiced, and illustrated with a wide range of recent case studies. The program includes personal action planning to ensure that the learning can be successfully transferred to your own work.

Course Outlines of Advanced Public Relations

The 21st Century Communicator

  • Introduction and welcome
  • Goal setting for the program
  • The role of Communications PR in the organization
  • The range of media and channels
  • A problem-solving approach to PR
  • Personal goal-setting for the program

From theory to successful practice

  • Communications models: implications for practice
  • Psychological themes and construction in practice
  • The art of influence and persuasion
  • Ethics and communications
  • Organizational transparency and communications
  • Taking and interpreting communication briefs

The Medium is the Message

  • Managing stakeholder relations
  • Managing government relations
  • Choosing channels - matching media to tasks and stakeholders
  • Writing and editing a newsletter, newspaper or magazine
  • Writing for the web
  • Organizing events and exhibitions

e-Management x Communication

  • Improving the power of communications in the organization
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

PR & Customer Service

Training Course: Advanced Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR5002

13 - 17 Jan 2025

Rome (Italy) -

Cost: 5250 € Euro


  About Rome

As cosmopolitan and diverse as it is rooted in its own history, Rome is one of the premier tourist destinations in the world. Featuring some of the best restaurants on the continent, some of the most iconic historic sites in Europe, the city is widely regarded as one of the most exciting and dynamic places to visit anywhere. The center of the Renaissance, the city houses some of the most famous works of art in the world and remains an important cultural hub to this day. Famous for art, fashion, it's delicious local cuisine, and superbly preserved monuments, Rome truly offers something for everyone.


  Things to do and places to visit in Rome

When disembarking, the first thing that can prove pleasantly challenging is deciding on what to do first! An exceptional array of hotels and inns are available to any weary traveler, as are a superb range of restaurants for those wanting to relax surrounded by the hustle and bustle of Rome in the evening. You can spend the day walking streets steeped in history, visiting galleries that contain works by Caravaggio and Michelangelo or exploring the awe-inspiring Colosseum. The city contains many beautifully maintained parks and gardens, as well as a vast collection of beautiful churches and cathedrals, ensuring that a trip to Rome will be a memorable experience for anyone.

Things to do when taking flights to Rome include:

  • Standing inside the magnificent Colosseum.
  • Gazing in awe at the stunning Castel Sant'Angelo.
  • Visiting the incredible Pantheon, one of the best-maintained buildings from the Roman era.
  • Stopping at the center of the Piazza del Popolo, one of the most beautiful squares in Europe.
  • Walking the beautiful gardens of Villa Borghese.
  • Admiring the vast, intricately carved Column of Marcus Aurelius.
  • Wandering the Forum Romanum, ruins from the Ancient Roman period.
  • Exploring some of the greatest art collections in Europe.
  • Crossing the river on the remarkably-constructed Bridge of Angels.
  • Sampling the world famous local cuisine.
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