Sales & Marketing

Training Course: Account Management


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SM234874

26 - 30 May 2025

Amsterdam (Netherlands)

Hotel : Grand Hotel Amrâth Amsterdam

Cost : 5250 € Euro

Introduction:

Account Management skills are of paramount importance if you wish to see exponential growth in your sales career. Customers relationship helps you get that lead during your bad days. Account Management also helps improve your relationship management skills and grow your network. If you are in B2B Sales and wish to accelerate your growth with the right foundation, this course is JUST for you!

This groundbreaking course lays down the foundation of Account Management for entry-level, mid-level sales professionals.

It will help sales associates who wish to move to a more impactful role, get added responsibilities, and be well paid.

Course Objectives:

By the end of this Training Program you will learn

  • Precisely what Key Account Management IS and what it is not.
  • Why Key Account Management is a necessary way forward
  • How Account Management offers the opportunity to maximize?
  • How to dispassionately classify all your customers and how to deploy value and profit-creating tactics for them all
  • How to lead a team to create compelling lasting value for all accounts, not just a few
  • How to recruit Key Account Managers, the attributes it requires, and how to find them

Who Should Attend?

This workshop will be particularly valuable for;

  • Sales Managers
  • Marketing Managers
  • Marketing Directors
  • Business Development Professionals
  • Territory and Account Sales Representatives
  • Key Account Managers
  • Global Account Managers

Course Outlines:

Day 1:

  • Learn how to deploy key account strategies via Strategic Account Plans (SAPs)
  • How to Complete a Key Account Plan
  • How to Classify Accounts dispassionately and How to Assign Resources and Tactics accordingly

Day 2:

  • Learn the concept of account mapping.
  • How to Understand the Mind of the Customer
  • Understand How the Customer makes Decisions, the Processes, the Politics, and the Persuasion needed

Day 3:

  • Learn the concept and use of Sales Intensity Plans (SIPs)
  • Understand Which Customers DO NOT Get a Good Service
  • Understand How to Build Trust

Day 4:

  • Understand How to be Persuasive
  • Learn how to formulate annual sales plans - strategies
  • Understand How to Use Consultative Selling Skills

Day 5:

  • Understand How to Transition from ‘Supplier’ to ‘Trusted Partner’
  • Learn about RFPs & how to manage them
  • Full Revision
  • Certificates

Sales & Marketing

Training Course: Account Management


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

SM234874

26 - 30 May 2025

Amsterdam (Netherlands) - Grand Hotel Amrâth Amsterdam

Hotel : Grand Hotel Amrâth Amsterdam

Cost: 5250 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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