Sales & Marketing

Training Course: New Product Launch Using Marketing Communication

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29 Dec - 2 Jan 2019

Geneva (Switzerland)

Cost : 4500 €

Program Objectives:

By the end of the program, participants will be able to:

  • Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.


This Program is designed for:

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Program Outline:

New Product Development

  • NPD Definitions and Challenges
  • NPD Objectives and Critical Success Factors
  • NPD Reasons for Success and Failures
  • NPD as a Key Marketing Strategy
  • Assessing Commercial Viability

The New Product Development Process

  • Idea Generation and Screening
  • Concept Development and Testing
  • Marketing Strategy
  • Business Analysis
  • Product Development
  • Test Marketing
  • Commercialization

The Product Life Cycle and New Product Launch

  • Life Cycle Stages
  • Product Life Cycle Strategies
  • The Phase-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • The Product Market Expansion Grid (A Portfolio Planning tool)

New Product Launch: Setting Up the Stage

  • Things to Consider Prior to Product Launch
  • The Launch Hurdles
  • Planning Your Media Schedule and Costs
  • Selecting the Launch Team
  • Preparing the Product Launch Checklist and Toolkits
  • Product Launch Strategies

New Product Launch: Full Engagement Launch

  • Preparing the Press Kit Checklist
  • Product Launch Marketing Budget Toolkit
  • Preparing the Press Release
  • The Product Launch Plan
  • Product Overview Document
  • SWOT Analysis, Graphic Chart, and the Creative Plan
  • The Role of the Advertising Agency

The NPL Workshop: Putting It All Together (Group Together)

  • Designing and Conducting a New Product Launch
  • A Challenging Team Game: Presenting the Launch Plan

Sales & Marketing

Training Course: New Product Launch Using Marketing Communication

Register Now
Quick Inquiry
Discount Group Download Brochure (16)


29 Dec - 2 Jan 2019

Geneva (Switzerland) -

Cost: 4500 €

  About Geneva

Thanks to its incomparable cultural and historical heritage as well as varied and splendid landscapes, Europe never disappoints! Geneva is no exception! If you want a relaxing vacation without putting your favorite activities aside, then you’ll love a trip to Geneva! Seductive for museum and art gallery lovers, or fans of shopping, lush parks, or even for night owls, it is a lovely destination with things to please all kinds of tourists, young or old. Its proximity to other European destinations will also help you combine your stay in Geneva with other tours.

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