HRM ,Training

Training Course: Certificate In Employee Engagement

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27 - 31 Oct 2019

London (UK)

Hotel : Premier inn Victoria

Cost : 4500 €


On This Course, You Will:

  1. Explore Employee Engagement (EE) and its challenges in the Middle East
  2. Understand how EE contributes to financial performance
  3. Explain the role of HR, management and supervisors in improving EE
  4. Build the business case for EE, and develop and implement an EE strategy
  5. Convince key stakeholders and gain their buy-in to ensure successful implementation
  6. Show how recruitment, reward, and learning and development can help drive your EE programme

Course Methodology

The course with be highly participative with a number of case studies, exercises and discussion groups. Tom is keen for you to bring with you issues and challenges from your own organization so that he can give you relevant guidance and support.

Course Overview

As companies strive to compete in an increasingly competitive marketplace, you need to think about your employees and whether they are highly engaged to help your business grow.

Recent research from Aon Group has shown that 61% of employees globally are engaged, meaning 39% are not; so how is this creating a drag on business performance?

Employee Engagement is generally seen as a state of being, that brings together concepts of work effort, motivation, organisational commitment and job satisfaction. In simple terms it is about employees ‘going the extra mile’, and feeling valued with passion for work.

In the Middle East the main focus, over the past few decades, is in the use of reward to motivate and ultimately ‘engage’ employees. While reward can play a role there are a number of other actions that will help employees to be happier, healthier and more fulfilled at work, and as a consequence they will deliver improved business performance. Research has repeatedly demonstrated that positive work relationships are

linked with profit, revenue growth, customer satisfaction, etc. In addition, engaged employees will be stronger advocates of their organisations and help protect the employer from the reputational risks associated with poor service levels or product quality.

Conversely, having a disengaged workforce brings huge risks, as well as productivity losses. Organisations may lose their best people, threaten effective collaboration, innovation and human capital management, as employees will not be inclined to use their tacit knowledge and skills for the good of the organisation.

This course will provide knowledge, guidelines, templates and case studies to help you develop an engaged workforce and contribute to improved business performance.

Course Outline


Employee Engagement – Setting The Scene

  • What is Employee Engagement?
  • Why is it important to an organisation?
  • What is its impact on business performance?
  • Who is responsible for Employee Engagement?
  • The latest thinking in Employee Engagement

Employee Engagement In The Middle East

  • How engaged are employees in the region?
  • Is it all about money?
  • What are the challenges of Employee Engagement in the region?
  • Understand the dynamics of a changing workforce – Generation Z and C

Case Study

  • How to engage blue collar workers in a large manufacturing organisation

The Importance Of Culture And Values, And Building An Employer Brand

  • Building company values
  • ‘Culture eats strategy for breakfast’
  • Building an employer brand
  • Importance of the ‘psychological contract’

Assessing What Employees’ Views Are

  • How to gather data on Employee Engagement?
  • Developing and managing an Employee Engagement survey
  • Dealing with the results of engagement surveys
  • Tips on developing an engagement survey

Building The Business Case For An Engagement Programme

  • Understanding the financial drivers of your business
  • The importance of metrics
  • Guidelines on building the business case

Building An Employee Engagement Strategy

  • Defining your organisation’s purpose
  • Role of company values and how they are ‘lived’ by managers and employees
  • Defining your organisation’s expectations of employees
  • Understanding your employees’ expectations of your organisation
  • Building an engagement strategy and plan

The Role Of Executives And Managers In Engagement

  • The role of motivation in Employee Engagement
  • Defining and gaining agreement to key management behaviours
  • Building on your employer brand by creating a ‘leadership’ brand for engagement
  • Role of senior executives in delivering on your engagement model
  • Role of managers and supervisors for driving and supporting engagement down your organisation
  • Role of teams in engagement

Engaging Key Stakeholders

  • Identifying key relationships
  • How to win over key stakeholders
  • How to maximise your influencing skills
  • Importance of the financials

Implementing An Engagement Programme

  • Importance of project planning
  • Developing an integrated approach
  • Communication planning on the purpose and expectations of enjoyment
  • Change management and managing the change, it’s not easy

Recruit For Engagement

  • Is there a ‘right’ type of employee and attracting those that
  • will support your engaged organisation?
  • What to look for in new recruits?
  • Broaden your recruitment process
  • Use of on-boarding to set the tone of an engaged
  • organisation for new recruits

Reward And Recognition For Engagement

  • Overview of different types of reward and their impact on Employee Engagement
  • The power of recognition schemes
  • Role of performance management and its link to engagement
  • Role of competencies in engagement
  • Dealing with poor performance while maintaining high levels of engagement

Learning And Development, And Engagement

  • Importance of learning and development, and embedding learning
  • Creating a learning organisation
  • Learning agility
  • Utilising coaching to support your engagement programme
  • Developing your managers to enhance engagement


HRM ,Training

Training Course: Certificate In Employee Engagement

Register Now
Quick Inquiry
Discount Group Download Brochure (5)


27 - 31 Oct 2019

London (UK) - Premier inn Victoria

Hotel : Premier inn Victoria

Cost: 4500 €

  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.

  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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