Training Course: The Complete Program in PR & Event Management

RR234627 6 - 10 Jun 2021 Cost : 1750 € Euro
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Introduction

This course helps those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This course provides a synthesis of all planning, execution, and post-event analysis. Such an event may be a benefit, arts, and design industry event, entertainment event, trade show, or an event in the fields of hospitality, marketing, and advertising, or sports.

Course Objectives of PR & Event Management

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence

Course Outlines of PR & Event Management

Day 1: The role of events in a Public Relations or Marketing strategy  

  •  An overview of Public Relations and how events fit in
  •  Events and the PR Transfer Process
  • Strengths and weaknesses of events as a form of communication
  • The Six Point PR Plan and its application to event management
  • Assessing your needs
  • The importance of clarity of purpose
  • The importance of the audience
  • Choosing the event to fit the objective
  • Budget - staff, time, materials money
  • Evaluating the event success

Day 2: Event planning, the theory, and practice  

  • Scheduling - the long term plan
  • Event running order - timing of an event
  • Budget control
  • Managing suppliers
  • Venue considerations
  • Suitability for an event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for different events - Seating etc

Day 3: Stage Management, Dining, and Entertainment. Health and safety

  • “Stage management” of the event
  • Ensuring the event is on message and on-brand
  • Welcome desk - set up and management
  • Sets and staging
  • Corporate identity on display
  • Food can be part of the message
  • Different types of dining for different events and practical implications
  • Dining protocol - formal dinner, informal eating
  • Choosing catering suppliers - in a house with a venue or external
  • Entertainment and music at your event
  • Staying safe - Risk assessment and events
  • Addressing risk areas at events

Day 4: Managing the Media at your Events

  • Keeping your objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating news through an event
  • Inviting the media - invitations and press releases
  • The press office - Staffing, setting up and running it
  • The press pack and gifts
  • Conducting interviews and briefing interviewees
  • Photography at your event
  • Involving your in-house media

Day 5: Invitations, VIPs and bringing it all together

  • Getting your audience there
  • Invitation process for different types of event
  • Invitation protocols
  • Working with VIPs
  • Invitations
  • Meet and greet
  • Follow up
  • Building an event management team
  • Event planning exercise involving all elements discussed through the week
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