Training Course: Sales & Marketing Strategies

SM8129 7 - 11 Feb 2021 Cost : 1750 € Euro
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Introduction

In today’s society, the successful organisations have a unique ability so market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic and highly informative programme that covers ideas, techniques, tips and practical useful information. The programme uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence. In the programme you will learn how to:

  • Understand the psychology of selling
  • Practical sales tools and techniques
  • Marketing and branding
  • Internet marketing
  • Success habits of the ‘greats’ in sales
  • The knowledge that will help you to meet and exceed targets

Course Objectives of Sales & Marketing Strategies

  • The sales cycle
  • Characteristics of successful salespeople
  • How and where to find new clients
  • How, where and when to network
  • Planning and setting targets
  • How to use the phone effectively to set up appointments
  • Phoning scripts that work
  • Dressing for success
  • Developing rapport and easing tension levels
  • Powerful questioning and listening skills
  • How to close sales and overcome objections
  • Customer service and the impact on sales
  • How to deal with different personality types
  • neuro linguistic programming and the impact on sales
  • Overcoming fears and limiting beliefs
  • Understanding body language
  • Time and focus management
  • Communication and negotiation skills
  • The power of goal setting
  • How to develop a winning attitude
  • Habits of highly successful people
  • Maximizing your marketing program
  • Brochures, print ads, radio, and TV
  • Marketing mistakes to avoid
  • Working with the media
  • Branding
  • Internet marketing strategies
  • Search engine optimization

Course Outlines of Sales & Marketing Strategies

 Day 1: The sales cycle and finding new clients

  • understanding the sales cycle
  • characteristics of successful salespeople
  • effective networking strategies
  • how to work a room
  • creating the right impression
  • developing your elevator speech
  • how to get referrals
  • swap meetings
  • clubs and social networking
  • centers of influence
  • how to approach and sell to top executives

Day 2: Planning, qualifying and the discovery process

  • strategic planning and setting objectives
  • qualifying buyers
  • customer based selling
  • dressing for success
  • easing tension levels
  • effective questioning techniques
  • the power of listening
  • developing a winning attitude

 Day 3: The psychological factors of selling

  • dealing with different personalities
  • body language
  • closing and overcoming objections
  • NeuroLinguisticProgramming
  • developing the habits of successful salespeople

 Day 4: Advanced sales skills

  • time and focus management
  • councilor selling
  • attitudes, beliefs, and outcomes
  • how to present to groups
  • customer services and the effects on sales
  • advanced negotiation skills
  • goal setting
  • walking with tigers – secrets of the worlds best
  • action planning

Day 5: Marketing, branding and internet technology

  • designing a marketing program
  • understanding the various forms of marketing
  • brochures, print ads and newsletters
  • working with the media
  • soundbites
  • 4d branding
  • website development and design
  • website optimization
  • marketing on the internet
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