The Complete Program in PR & Event Management

This course helps those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This course provides a synthesis of all planning, execution, and post-event analysis. Such an event may be a benefit, arts, and design industry event, entertainment event, trade show, or an event in the fields of hospitality, marketing, and advertising, or sports.

• Delegates will be able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• Delegates will be able to identify the most appropriate venues and activities for their events
• Delegates will be able to manage the media at their events with confidence

• Event Managers and Event Coordinators
• Public Relations and Communications Professionals
• Marketing and Brand Management Personnel
• Corporate Affairs and Protocol Officers
• Conference and Exhibition Organizers
• Hospitality and Guest Relations Professionals
• Administrative and Executive Assistants involved in event planning
• Corporate Communications Specialists
• Sponsorship and Partnership Managers
• Team Leaders and Supervisors responsible for organizing events
• Professionals seeking to enhance their event planning and management capabilities